The Syra Edit

Dal: Deep Teal color makes the imagination alive transporting one to the moonlit vista of Dal Lake deep and serene gentle ripples catching light as the extensively used sequins in...

Kani: Ward off the chills of winter wrapped in this beautifully printed shawl inspired by the antique intricately woven kani shawls, the deep hues imbued in the design gives it...

Sozani: Engulfed by the lush greenery Syra Yousuf stands out dressed in this stunning black dress. Taking a leaf from the fine Kashmiri sozani embroidered shawls this intricate design is...

Zafrean: This winter envision the beauty of Kashmir through the lens of this design worn by stunning Syra Yousuf. Giving nod to the techniques of talabai and sozani creating a...

Dàn: This deep magenta color reflects beautifully on Syra with a loose cut kurta designed with panels elevated by the usage of a brilliant threadwork done in dull teal, mustard...

Pashmina: Capturing the true feel of pashmina this design captures its natural hue and texture setting a perfect backdrop for classic kasheeda kaari combination of navy and ice blue threads...

Kasheeda Kari: Syra Yousuf looks truly exquisite in this stellar design. Iconic paisley motifs takes center stage in panels and neckline worked in twinkling Indian gold sequins surrounded by maroon,rust,sage...

Talabai: Transcend yourself in the beautiful valley of Kashmir ensconced in this classic design set off on deep maroon and bottle green. Taking the inspiration from the age old techniques...

Neelum: Looking breathtakingly pretty Syra is garbed in a long shirt reminding of traditional phiran of Kashmir. Deep teal gray base is pierced with gray zalakdozi beautifully done in all...

Shalimar Bagh: An immensely rustic design ensues the earthy richness of sozani inspired stitches rendered on nugget gold base etched with gold zari spice up by maroon,dark green and beige...

Bagh: A soothing mint green ensemble encapsulates the essence of the floral threadwork reminiscent of that region. Bold all over embroidery is done in shades of tea pink,beige ice blue...