AJ Essentials - Cambric

Experience the bold elegance of ‘Asim Jofa Prints’ as it reveals a captivating duo in the timeless shades of black and the electrifying hue of shocking pink. The shirt adorned...

A perfect choice for classic taste and style, this stunning outfit is immersed in indigo and black with appealing patterns from the deep ocean imagination. Soaked in the charm of...

Step into a world where fashion becomes a canvas of artistic expression with ‘Asim Jofa Prints.’ The duo, resplendent in the depths of deep purple and sea green, captures the...

In a profound tribute to classic grace, ‘Asim Jofa Prints’ presents a captivating duo in the darkest obsidian hue. Prepare to be enthralled by the mystique beauty of the meticulously...

Embrace the whimsical charm of this honey gold design from the ‘Asim Jofa Prints’. The stunning design and bright hues create a surreal dreamscape of beauty. The cambric shirt and...

Bring out the boundless appeal of black with 'Asim Jofa Prints.' This alluring dress has a sequined neckline on organza that sparkles like a starry sky, a shirt with aqua...

Enter a world of chromatic brilliance with 'Asim Jofa Prints’, inspired by the mesmerizing beauty of rhythmic patterns, this design is a visual feast for the eyes. This spellbinding viridian...

Be in the spotlight wherever you go with this bold and gorgeous onyx black ensemble from ‘Asim Jofa Prints’, gracefully crafted with exquisite traditional Indian print. Curated with love, this...

Discover the allure of the ‘Asim Jofa Prints’ collection and experience the magic of fashion blossoming. As you explore this pomegranate design, admire the embroidered neckline, delicately crafted on sheer...

Turn heads and steal hearts with this ravishing number ‘Asim Jofa Prints’. This outfit showcases deep magenta and rust hues with sequins embroidery on the neckline. This digitally printed ensemble...

Exude whimsical charm and upgrade your ethnic wardrobe with ‘Asim Jofa Prints’! The stunning print and feminine details with paisley and floral ornaments make it a versatile ensemble. The chiffon...

Mirroring the heavenly charm of bold hues and bloom in the flourishing motifs of an ethnic ensemble with ‘Asim Jofa Prints’. This Prussian-blue number becomes a deep ocean of possibilities,...

Presenting a magnificent feel with a calm off-white shade with a pop of vibrant pink, this design is sure to attract eyeballs with its captivating floral pattern. Picture yourself in...

Experience the tranquility of this serene ochre outfit from ‘Asim Jofa Prints’ and charm like Kinza Hashmi. This harmonious fusion of paisley and floral prints is painted with shades of...

This timeless classic from ‘Asim Jofa Prints’, inspired by Heritage, is the fusion of traditional patterns and contemporary design elements. It makes it a perfect choice to create a captivating...

Loved by modern women, this design comes in Ink black to give you a festive and luxurious appeal. Be mesmerized by the embroidered neckline, adorned with luminous sequins and two-toned...

Enter the captivating realm of ‘Asim Jofa Prints’, where maroon and the enticing basil-green hue intertwine, creating a spell of unmatched elegance. Behold the exquisite embroidery, adorned with shimmering sequins,...

The glossy and supple berry blue number is the stunner of all. Can you spot the embroidered neckline, a dazzling display of threadwork? The cambric shirt sings a euphonious tune,...

Flourishing reflections of jewel tones by ‘Asim Jofa Prints’ where the dark hue of brown evokes a sense of passion and mystique, akin to the allure of Persian carpets. Reveal...

Get your hands on this chic and vibrant red number from ‘Asim Jofa Prints’. This design will please you with its spellbinding pattern, meticulously designed to capture attention. The cambric...

Auspicious for the summer season and basking in elegance, this Indigo digitally printed number is a piece of pure joy that lets your style speak and radiates regality. This design...

Treat your wardrobe with rich jewel tones and step out with this classic piece. This ensemble, adorned with a mesmerizing rust print on a rich maroon base, exudes an air...

An ode to purity and sophistication, the ‘Asim Jofa Prints’ collection envelops you in an ethereal embrace of white. The shirt crafted with the softest touch, becomes a canvas for...

In the ever-evolving fashion landscape, ‘Asim Jofa Prints’ emerges as a paradigm of creativity and finesse. Behold the subtlety of pistachio green, gracefully enveloping your being in a harmonious dance...

Dive into a world where black and powder blue collide, creating a canvas of captivating beauty. Here Urwa Hocane dons a captivating combination of embroidery adorned with botanical florals and...

Dive into the depths of elegance and embody the essence of timeless beauty with the captivating 'Aira' collection by Asim Jofa, embraced by the hypnotizing Urwa Hocane. As you adorn...

Don’t let the summer heat cramp your fashion flair. Explore our latest ‘Aira’ collection and get it fixed! Lightweight and comfy, this Mughal-inspired embroidery is a great choice for special...

Like a serene garden bathed in moonlight, this ensemble is a poetic symphony of elegance and grace. The cambric shirt blooms with delicate floral embroidery, each stitch a testament to...

In a mesmerizing deep bottle green creation from ‘Aira’ collection,  Kinza Hashmi captivates all with her radiant presence. Like a sparkling gem, this three-piece ensemble shines with brilliance and artistry....

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Mawra Hocane looks pretty in pink in this gorgeous two-piece outfit by Asim Jofa. The organza neckline is embroidered with sequins and thread, adding some sparkle and texture to the...

An endearing and distinctive piece of ‘Aira’ collection by Asim Jofa. Behold the exquisite beauty of Saboor Aly in this ensemble that celebrates the fusion of elegance and charm. The organza...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Urwa Hocane is a ray of sunshine in this bumblebee number.The embroidered organza neckline, daman bunch, chaak, and sleeve motif are embroidered with maroon and zari worked in a rhythmic...

Kinza Hashmi effortlessly commands attention in this captivating ensemble, bathed in the resplendent hues of Steel Blue. The intricately embroidered center panel on cambric serves as a captivating focal point,...

A perfect combination of resplendence and radiance! This flamingo number exudes femininity and grace. The slub lawn shirt has a gorgeous embroidered neckline on organza, and two side bunches with...

Embark on a celestial voyage with Mawra Hocane, as she unveils the captivating magic of the ‘Aira’ collection by Asim Jofa. The embroidered center panel on cambric becomes a portal...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Kinza Hashmi is a vision in red dressed in this stunning three-piece ensemble from ‘Aira’ collection by Asim Jofa. The organza neckline is embroidered with exquisite zari and sequins, creating...

Rendering flawless beauty and grace, this exquisite khaki-beige ensemble from the Aira Collection by Asim Jofa is a treat of elegant vibe inspired by ageless motifs and prints having a...

Step into a world of understated elegance with this exquisite ensemble in the ethereal shade of mint. Crafted from the finest cambric, every detail is meticulously curated to embody a...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Mawra Hocane is a sight for sore eyes, slaying in this two-piece eastern number featuring block printed finesse on airy lawn canvas. Glinting sequins interlaced with filigree threadwork adorns the...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

A minimalist’s dream. This Eid drape yourself in this stunning sage green attire, elegantly embroidered in threads, zari & sequins. It comes with a beautifully printed butter silk dupatta &...

Translating joyous whispers of blooming paisleys and its radiant tints on a macaw green surface. Paired along is a glitter burnout dupatta, appraising a fine look. DESIGN DETAILS: 1.3 Mtr...

Coral haze canvas layered with beautifully rendered sequins chan with embroidery in greens and purple- accented by double shaded zari . A similar hued dupatta with melange of floral artistry...

Vivacious embroideries inspired by floral blooms of nature dancing on a navy blue surface. Enhanced with a gold dust printed chiffon dupatta. DESIGN DETAILS: 2 Embroidered Side Panels R/L On...

Make a fashion statement this summer season, attired in this classically chic outfit rendered in an antique chestnut brown color. Enhanced with intricate contrast embroidery, this graceful shirt is paired...