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Festive Collection

The Festive Collection by Asim Jofa is a majestic odyssey through the realms of high-fashion artistry, where traditional heritage is reimagined for the modern-day empress. Each ensemble serves as a poetic tribute to meticulous craftsmanship, weaving together a tapestry of deep, evocative palettes, from the mystery of midnight navy and forest greens to the serenity of magenta and ivory, all brought to life with the shimmering dance of zari, sequins, and intricate threadwork. Whether it is the regal sweep of a voluminous Kalidaar or the structured grace of a front-open shirt, this collection captures the very essence of celebration, offering a symphony of textures and tones that transform every moment into a timeless memory of luxury and grace.

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Net

AJULFI-01 Embroidered Net Unstitched 2 Pcs

Rs. 8,599

Silk

AJULFI-07 Embroidered Silk Unstitched 2 Pcs

Rs. 8,199

Charmeuse Silk

AJULFI-03 Embroidered Charmeuse Silk Unstitched 3 Pcs

Rs. 8,299

Net

AJULFI-02 Embroidered Net Unstitched 3 Pcs

Rs. 8,199

Net

AJULFI-06 Embroidered Net Unstitched 3 Pcs

Rs. 8,190

Net

AJULFI-09 Embroidered Net Unstitched 2 Pcs

Rs. 8,390

Organza

AJULFI-08 Embroidered Organza Unstitched 3 Pcs

Rs. 8,190

Chiffon

AJULFI-04 Embroidered Chiffon Unstitched 3 Pcs

Rs. 8,050

Net

AJULFI-05 Embroidered Chiffon Unstitched 3 Pcs

Rs. 8,890

Luxury Pret

Luxury Pret by Asim Jofa is a poetic dialogue between the allure of Pakistani attire and modern refinement, where every ensemble unfolds as a carefully composed expression of grace. Draped in luminous hues and deep jewel tones, the collection celebrates intricate workmanship through lavish embroidery, shimmering sequins, and thoughtfully placed motifs that whisper quiet opulence. Each design moves with effortless sophistication, balancing ornate artistry with clean tailoring to create silhouettes that feel both timeless and contemporary. United by a shared language of elegance yet distinct in character, these ensembles are crafted for moments that call for understated grandeur, where luxury is felt, not announced.

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Poly Silk

AJLPN-02 Embroidered Poly Silk Stitched 3pcs

Rs. 8,490

Poly Silk

AJLPN-01 Embroidered Poly Silk Stitched 3pcs

Rs. 9,450

Poly Silk

AJLPN-05 Embroidered Poly Silk Stitched 3pcs

Rs. 9,990

Poly Silk

AJLPN-04 Embroidered Poly Silk Stitched 2pcs

Rs. 8,750

Poly Net

AJLPN-03 Embroidered Poly Net Stitched 3pcs

Rs. 9,730

Poly Net

AJLPN-07 Embroidered Poly Net Stitched 3pcs

Rs. 10,450

Poly Silk

AJLPN-06 Embroidered Poly Silk Stitched 3pcs

Rs. 9,290

Poly Net

AJLPN-08 Embroidered Poly Net Stitched 3pcs

Rs. 9,990

Poly Silk

AJLPN-09 Embroidered Poly Silk Stitched 2pcs

Rs. 9,500

Poly Silk

AJLPN-10 Embroidered Poly Silk Stitched 3pcs

Rs. 8,950

Silk Grandeur

Before there was a word, there was rhythm and 2026 Silk collection by Asim Jofa is an embodiment of that melody. A collection where each ensemble is a movement, each thread a note, and each silhouette a breath in the quiet music of grace. Spun on the opulent canvas of charmeuse, crepe, and raw silk, these 10 compositions drift between past and present - vintage gardens, ombré skies, paisleys reminiscent of heritage, and florals that feel like memories. The subtle embroidery shimmers like a soft crescendo with sequins catching light like echoes of footsteps in an empty ballroom. The Silk Collection is for the modern diva who walks like an epitome of aplomb.

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Charmeuse Silk

AJULSC-03 Embroidered Charmeuse Silk Unstitched 3 Pcs

Rs. 9,890

Charmeuse Silk

AJULSC-05 Embroidered Charmeuse Silk Unstitched 3 Pcs

Rs. 9,850

Charmeuse Silk

AJULSC-01 Embroidered Charmeuse Silk Unstitched 3 Pcs

Rs. 9,890

Charmeuse Silk

AJULSC-02 Embroidered Charmeuse Silk Unstitched 3 Pcs

Rs. 9,490

Charmeuse Silk

AJULSC-06 Embroidered Charmeuse Silk Unstitched 3 Pcs

Rs. 9,950

Raw Silk

AJULSC-08 Embroidered Raw Silk Unstitched 3 Pcs

Rs. 10,150

Raw Silk

AJULSC-07 Embroidered Raw Silk Unstitched 3 Pcs

Rs. 9,950

Crepe Silk

AJULSC-04 Embroidered Crepe Silk Unstitched 3 Pcs

Rs. 9,950

Crepe Silk

AJULSC-10 Embroidered Crepe Silk Unstitched 3 Pcs

Rs. 9,890

Crepe Silk

AJULSC-09 Embroidered Crepe Silk Unstitched 3 Pcs

Rs. 9,890

Wedding Festive Collection

As the inaugural collection of the year, the Asim Jofa Wedding Festive Collection celebrates the perfect harmony of cultural heritage and contemporary elegance. Designed to elevate the spirit of celebration, each ensemble reflects timeless craftsmanship blended with modern sophistication.Crafted on premium fabrics, the collection showcases a refined interplay of sequins, detailed embroidery, and exquisite zari work. Every design is thoughtfully constructed to create depth, texture, and a luminous finish that stands out on festive occasions.This collection is a statement of refined taste and elevated style, setting a new benchmark for wedding and festive fashion. Designed for those who seek elegance, craftsmanship, and contemporary luxury in every detail.

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Chiffon

AJULN-21 Embroidered Chiffon Unstitched 3 Pcs

Rs. 16,499

Javeria Net

AJULN-05 Embroidered Javeria Net Unstitched 3 Pcs

Rs. 16,100

Zari Check Net

AJULN-12 Embroidered Zari Check Net Unstitched 3 Pcs

Rs. 12,750

Net

AJULN-08 Embroidered Net Unstitched 3 Pcs

Rs. 13,450

Chiffon

AJULN-04 Embroidered Chiffon Unstitched 3 Pcs

Rs. 15,899

Cotton Silk

AJULN-11 Embroidered Two Toned Cotton Silk Unstitched 3 Pcs

Rs. 13,700

Silk

AJULN-06 Embroidered Silk Unstitched 3 Pcs

Rs. 15,650

Zari Tissue Net

AJULN-15 Embroidered Zari Tissue Net Unstitched 3 Pcs

Rs. 18,350

Javeria Net

AJULN-13 Embroidered Javeria Net Unstitched 3 Pcs

Rs. 13,750

Chiffon

AJULN-03 Embroidered Chiffon Unstitched 3 Pcs

Rs. 15,850

Banarasi

AJULN-18 Embroidered Banarasi Unstitched 3 Pcs

Rs. 22,890

Cotton Net

AJULN-09 Embroidered Cotton Net Unstitched 3 Pcs

Rs. 13,850

Net

AJULN-14 Embroidered Net Unstitched 3 Pcs

Rs. 13,550

Chiffon

AJULN-16 Embroidered Chiffon Unstitched 3 Pcs

Rs. 19,100

Net

AJULN-10 Embroidered Net Unstitched 3 Pcs

Rs. 13,399

Net

AJULN-20 Embroidered Net Unstitched 3 Pcs

Rs. 13,250

Zari Check Net

AJULN-19 Embroidered Zari Check Net Unstitched 3 Pcs

Rs. 21,750

Raw Silk

AJULN-17 Embroidered Raw Silk Unstitched 3 Pcs

Rs. 22,390

Chiffon

AJULN-01 Embroidered Chiffon Unstitched 3 Pcs

Rs. 16,100

Javeria Net

AJULN-02 Embroidered Javeria Net Unstitched 3 Pcs

Rs. 16,350

Cotton Silk

AJULN-07 Embroidered Cotton Silk Unstitched 3 Pcs

Rs. 17,150

Zari Festive Collection

ZARI by Asim Jofa is a celebration of timeless craftsmanship and modern luxury, designed for weddings and winter festive occasions. This exquisite collection showcases intricate zari work, shimmering sequins, and detailed thread embroidery brought to life on rich, season-appropriate fabrics. From flowing kalidaars and graceful peshwas to statement lehengas, each silhouette is thoughtfully crafted to deliver elegance, warmth, and versatility. Inspired by heritage artistry and refined with contemporary design, ZARI features deep jewel tones, bold neutrals, and festive hues perfect for Mehndi, Baraat, Walima, and winter celebrations. Designed for women who seek sophistication and statement style, ZARI by Asim Jofa transforms every wedding and festive moment into an unforgettable expression of luxury and grace.

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Spun Raw Silk

AJULD-08 Embroidered Spun Raw Silk Unstitched 3 Pcs

Rs. 10,650

Chiffon

AJULD-01 Embroidered Chiffon Unstitched 3 Pcs

Rs. 10,150

Boski Silk

AJULD-05 Embroidered Boski Silk Unstitched 3 Pcs

Rs. 10,550

Boski Silk

AJULD-02 Embroidered Boski Silk Unstitched 3 Pcs

Rs. 11,250

Poly Net

AJULD-10 Embroidered Poly Net Unstitched 3 Pcs

Rs. 10,500

Raw Silk

AJULD-09 Embroidered Raw Silk Unstitched 3 Pcs

Rs. 10,500

Cationic Chiffon

AJULD-06 Embroidered Chiffon Unstitched 3 Pcs

Rs. 10,350

Chiffon

AJULD-12 Embroidered Chiffon Unstitched 3 Pcs

Rs. 10,500

Chiffon

AJULD-11 Embroidered Chiffon Unstitched 3 Pcs

Rs. 10,500

Poly Net

AJULD-04 Embroidered Poly Net Unstitched 3 Pcs

Rs. 11,050

Cotton Silk

AJULD-03 Embroidered Cotton Silk Unstitched 3 Pcs

Rs. 12,150

Poly Net

AJULD-07 Embroidered Poly Net Unstitched 3 Pcs

Rs. 10,450

Kashmiri 25

Kashmiri by Asim Jofa captures the refined beauty of winter, blending ancestral craftsmanship with contemporary elegance. Inspired by the serene valleys of Kashmir, the collection features rich herringbone, rod and plush winter fabrics that offer warmth, depth and sophistication. Its color palette moves gracefully from deep, dramatic tones to soft, glowing warm hues, creating a perfect balance for the season. Intricate multicolored embroideries, inspired by traditional Kashmiri motifs, bring each outfit to life with stunning detail. Every ensemble includes an exquisitely embroidered shawl, adding visual richness and completing the winter look with effortless charm. Designed for the modern woman, the collection reflects artistry, grace and timeless appeal. Kashmiri by Asim Jofa stands as a statement of luxury winter fashion, crafted for lasting elegance and unforgettable presence.

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Rod

AJULK-08 Embroidered Rod Unstitched 3 Pcs

Rs. 15,250

Rod

AJULK-04 Embroidered Rod Unstitched 3 Pcs

Rs. 15,450

Herringbone

AJULK-01 Embroidered Herringbone Unstitched 3 Pcs

Rs. 15,999

Rod

AJULK-02 Embroidered Rod Unstitched 3 Pcs

Rs. 15,550

Rod

AJULK-03 Embroidered Rod Unstitched 3 Pcs

Rs. 15,999

Rod

AJULK-05 Embroidered Rod Unstitched 3 Pcs

Rs. 15,450

Rod

AJULK-07 Embroidered Rod Unstitched 3 Pcs

Rs. 15,350

Rod

AJULK-06 Embroidered Rod Unstitched 3 Pcs

Rs. 15,450

Makhmal Velvet 25

Makhmal by Asim Jofa unfolds as a celebration of winter luxury, where velvet becomes the language of refinement. Crafted with rich textures, intricate embroideries and jewel-toned palettes, the collection blends traditional craftsmanship with modern elegance. Each piece drapes with softness and depth, offering warmth, sophistication and a timeless festive appeal.

From deep statement hues to soft ivories, every design reflects the richness of winter fashion while maintaining comfort and versatility. These velvet ensembles are ideal for weddings, winter events and festive gatherings, ensuring a graceful presence wherever you go. Makhmal is crafted for women who value detail, artistry and elegance that lingers long after the moment has passed.

Explore the world of premium winter wear with Asim Jofa, Pakistan’s leading designer brand known for luxury women’s clothing, embroidered suits and festive collections designed with exceptional craftsmanship.

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Velvet

AJULM-06 Embroidered Velvet Unstitched 3 Pcs

Rs. 17,250

Velvet

AJULM-08 Embroidered Velvet Unstitched 3 Pcs

Rs. 16,850

Velvet

AJULM-05 Embroidered Velvet Unstitched 2 Pcs

Rs. 16,999

Velvet

AJULM-01 Embroidered Velvet Unstitched 3 Pcs

Rs. 17,250

Raw Silk

AJULM-04 Embroidered Velvet Unstitched 4 Pcs

Rs. 16,650

Velvet

AJULM-03 Embroidered Velvet Unstitched 3 Pcs

Rs. 16,850

Velvet

AJULM-02 Embroidered Velvet Unstitched 3 Pcs

Rs. 16,999

Velvet

AJULM-07 Embroidered Velvet Unstitched 3 Pcs

Rs. 16,999

Layyan

Layyan by Asim Jofa brings a refined expression of festivity, where elegant craftsmanship meets modern sophistication. Each design is created to highlight the beauty of celebration with luxurious embroideries, detailed artistry and silhouettes that offer both comfort and style. The collection captures the essence of festive wear, making every occasion feel special.

Featuring premium fabrics and carefully selected colour palettes from soft pastels to rich, luminous tones each outfit drapes gracefully and reflects a sense of timeless opulence. Whether it is a family gathering, a festive event or a wedding celebration, Layyan ensures that your presence stands out with subtle glamour and confidence.

Designed for the modern woman, the collection balances versatility with elegance. Every piece combines wearability, fine detailing and contemporary appeal, offering outfits that create lasting impressions and elevate everyday style.

Explore more from Asim Jofa, a leading name in luxury women’s clothing in Pakistan. Discover premium festive wear, embroidered suits and designer collections crafted with excellence, sophistication and enduring beauty.

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Poly Net

AJULO-01 Embroidered Net Unstitched 3 Pcs

Rs. 6,500

Boski Silk

AJULO-09 Embroidered Boski Silk Unstitched 3 Pcs

Rs. 6,100

Poly Net

AJULO-02 Embroidered Net Unstitched 3 Pcs

Rs. 6,550

Chiffon

AJULO-11 Embroidered Chiffon Unstitched 3 Pcs

Rs. 6,650

Boski Silk

AJULO-05 Embroidered Boski Silk Unstitched 3 Pcs

Rs. 6,690

Boski Silk

AJULO-10 Embroidered Boski Silk Unstitched 3 Pcs

Rs. 6,350

Poly Net

AJULO-04 Embroidered Net Unstitched 3 Pcs

Rs. 6,350

Exclusive Silk

AJULO-12 Embroidered Silk Unstitched 3 Pcs

Rs. 6,950

Exclusive Silk

AJULO-07 Embroidered Silk Unstitched 3 Pcs

Rs. 6,250

Charmeuse Silk

AJULO-03 Embroidered Charmeuse Silk Unstitched 2 Pcs

Rs. 6,250

Exclusive Silk

AJULO-06 Embroidered Silk Unstitched 3 Pcs

Rs. 6,590

Net

AJULO-08 Embroidered Silk Unstitched 3 Pcs

Rs. 6,000

Lumiere

Lumiere by Asim Jofa unveils the true essence of festive elegance, blending artistic craftsmanship with timeless sophistication. Designed to illuminate every celebration, the collection features luxurious fabrics, intricate embroideries and silhouettes that drape with effortless grace. Inspired by the charm of the season, each outfit moves from ethereal pastels to striking festive tones, offering a perfect balance of beauty and refinement. With Aena Khan embodying the allure of the collection, every ensemble reflects poise, style and festive brilliance. Created for the modern woman, Lumiere ensures confidence, charm and unforgettable presence at every occasion, from intimate soirées to grand wedding festivities.

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