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Sajal Aly sparkles like a gem in this elegant design, rendered in a muted shade of beige. The ensemble is enhanced with ganga jamni and double sequins work artistically put...

Emerge as a vision of springtime in this ethereal blush blossom ensemble, radiating the delicate allure of a cherry blossom at dawn. The embroidered shirt unfolds like a petal, adorned...

PRODUCT DETAILS: Hania Aamir is a vision in this grand marigold ensemble from Asim Jofa's 'MERA HASEEN JORA' collection. The use of cotton silk in the peshwas and lehenga fabrics...

Saboor looks absolutely gorgeous while wearing this flawless dress that comprises a unique artistic blend of beige, maroon, and black floral designs that are carried out on a russet brown-colored...

Urwa looks modestly elegant in this bright peach ensemble followed by floral and paisley-inspired designs printed in fuchsia and rose pink, accompanied by dark purple, and yellow flowers on the...

This ensemble is a captivating narrative that seamlessly weaves together the rich heritage of Kashmir with the artistic finesse of the “KASHMIRI TAANKA - Embroidered Shawl Collection.” Adorned with 9mm...

Step into the world of ethnic and graceful charm with this enchanting creation. The brilliant red ensemble from our esteemed "Rang-E-Noor" collection is a vibrant testament to grace. Adorned with...

Unleash the luminosity with this bright rust number. This ensemble is a captivating piece of artistry that exudes a luminous elegance. The embroidery features beige, maroon, peach, and rust threadwork,...

This ensemble is a tapestry of beauty, exuding elegance in shades of maroon and brown. The coffee-colored threadwork and transparent sequins on the shirt create a captivating design. The gorgeous...

Embrace the tapestry-inspired Cherry Red Allure, this ensemble is a breathtaking piece that is brought to life with intricate embroidery in peach, pink, mint, and sea green threads, accented by...

Rabab Hashmi is glowing in this elegant foliage pattern on ochre Silk rendered in shades of pink, beige and sage green threads mixed with gold Zari and Sequins complemented by...

This design holds you spell bound by the sheer detailing on the heavily decked shirt embroidered on shiny black silk base with golden zari and shades of pink in a...

A true combination of trend and tradition. Ayla slays garbed in this bold number. Ethnic design pattern embroidered shirt on black Silk base trimmed in heavily embellished borders hand touched...

Aymen Saleem carries this design with panache. Clad in this magnificent peshwas which is made impeccably on tulle. Deep olive green and maroon come together in this masterpiece rendered in...

Faiza Ashfaq truly made this design her own with panache. Beautiful shocking pink and moss green come together in this lovely design worked in detail with thread, Zari and Sequins...

Mawra spectacularly styles off this dress in such a graceful way with this fabulous blue and black digitally-printed wardrobe accompanied by a white solid print floral and paisley designs accompanied...

Grayish purple front open dress will make you stand out this festive season. Smart jacket design is royally done with zari work, having two shades of resham in contrast on...

Asra - Winter Shawl Collection presents this artistic and traditional ensemble, a true reflection of timeless flora and paisleys for the winter season. This elegant black attire accompanied by a...

Enter the captivating realm of ˜Asim Jofa Prints, where maroon and the enticing basil-green hue intertwine, creating a spell of unmatched elegance. Behold the exquisite embroidery, adorned with shimmering sequins,...

Elevate your style with the enchanting Spruce blue elegance of this 3-piece ensemble from Asim Jofa's "Rania Collection. The embroidered neckline adorned with delicate beige embroidery adds a touch of...

This summer favorite beige ensemble is a stand-out look for any casual day, the melodious combination creating a story between delicately woven jacquard and single color embroidery makes it a...

Step into a tapestry of Ganga Jamni artistry with this deep mauve number, where the whole shirt is a piece of South Asian art intelligently adorned with heavy antique gold...

Enchant the festivities with this "Teal-Infused Blossom" from Asim Jofa's Shehnai Collection. This deep pink ensemble adorned with golden zariwork and 5mm sequins blooms into a vibrant celebration. The teal...

This alluring design will surely set you apart. The straight shirt is fashioned in center panel and side panel style etched with maroon dori work with zari and sequins. Scalloped...

Sajal creates a ravishing statement in this splendid ensemble rendered in a deep shade of teal. The mesmerizing floor length gown features an antique gold dori work that is enriched...

Discover the allure of 'Shadow Work' embroidery reimagined for the modern wardrobe. Our latest collection Shadow Work features an exquisite design in metallic grey, harmonizing the richness of purple embroidery...

Step into the Sun-kissed splendor that whispers of the past in a contemporary way. Blending the richness of mustard with the allure of pink, this piece redefines South Asian beauty....

Rooted in tradition and a festive sparkle, this mustard affair is composed using a floral booti spray, and intricate heavy borders and back bunch curated with resham threads and sequins....

Experience the essence of a blooming garden with this brown ensemble, a garden of earthy elegance. The quintessentially embroidered shirt features threadwork in coral, green, and beige hues creating a...

Swathed in the hushed tones of green, this ensemble is a whisper of elegance. The embroidered Peshwas, is adorned with mink zari and black threads, their surface shimmering with dew-like...

Illuminate your winter wardrobe with this infallible ensemble blending mustard allure and peacock charm. Featuring a drop corner style, heavily embroidered shirt, adorned with meticulous threadwork in maroon, bright pink,...

Experience Enchanting Noir with this grey ensemble elegantly matched with a black dupatta. The grand neckline and daaman enriched with antique gold zari and sequins compose a serenade of enchantment....

Step into a realm of royal sophistication with this striking purple ensemble. The shirt, intricately embroidered with vibrant threadwork in magenta, rust, green, and beige, showcases Kashmiri motifs and a...

Cloaked in the regal hue of dark maroon, this ensemble is a masterpiece of intricate artistry. The embroidered Peshwas, a celestial canvas, is adorned with delicate light gold zariwork that...

Delve into the breathtaking beauty of maroon ensemble and leave everyone awestruck. This mesmerizing piece features exquisite threadwork and 7mm sequins embroidery on the neckline and borders, extending to the...

Radiating the sunny brilliance of lemon yellow, this Peshwas is a breath of fresh air, evoking the warmth of a sun-drenched day. Beautifully embroidered with beige thread, it creates a...

Embrace the beauty of traditional craftsmanship with this exquisite angrakha from Asim Jofa's "Jaan-e-Jahan Chiffon Collection" featuring luxurious gold cupped 3mm sequins along with antique gold zariwork on maroon fabric....

In the language of Mulberry, Asim Jofa’s 'Shadow Work' collection weaves a threaded poem of elegance graced by Saboor Aly.  This poetic ensemble gleams like verses against the canvas of...

Drape yourself in the whispers of the feminine essence with this powder-pink ensemble, a canvas of captivating allure. The embroidered Peshwas, a vision of pure elegance, is adorned with pink...

Enchant in the Copper Sequins Symphony of Love with this brown outfit from the "Gur Naal Ishq Mitha" collection. As if kissed by the sun, the shirt is adorned with...

Channel ethereal beauty with AJL-07B, embroidered on pale yellow organza in thread and sequins, worn over off white dust printed slip and trouser. A pastel shade printed silk dupatta adds...

Drift into the elegance of dawn with Asim Jofa’s Basic Print Collection. This ensemble is in soft pastel hues of pink and off-white whispers the serene tales of architectural marvels...

This light cream outfit unfolds like a blossoming magnolia, its beauty both delicate and captivating. The shirt and dupatta are adorned with a mesmerizing print, its swirling patterns reminiscent of...

Own your power in this striking Indian red ensemble. It's a statement piece that exudes sophisticated fierceness. The intricate embroidery shimmers like a desert sunset—antique gold zari and red-rust threads...

Light up the room like a marigold dream in this quintessential ensemble exuding the sparkling energy of sunshine. The embroidered shirt, a canvas of opulence, captures the essence of our...

Awaken the vibrant spirit of the deep sea with this mesmerizing teal ensemble. The shirt is adorned with an intricate tapestry of embroidery, featuring a stunning neckline and borders, displaying...

Step into the Sun-kissed splendor that whispers of the past in a contemporary way. Blending the richness of mustard with the allure of pink, this piece redefines South Asian beauty....

Asim Jofa’s “Essential Pret” Collection brings you a cambric creation that’s as versatile as it is stunning. This two-piece wonder showcased by Aina Asif is a blend of Pakistani tradition...

Shine bright like the sun in this gleaming yellow ensemble adorned with antique gold zari work and radiant 3mm sequins. Like beams of sunshine, the dull beige threadwork adds warmth...

Asim Jofa’s “Jag Mag Collection” presents a fusion of onyx grandeur and festive luminance. This ensemble is a tribute to the enchanting nights with its dark canvas brought to life...