Cotton Fabric

This eye catching orange piece is an apt metaphor for the beautiful hour of dusk. A heavily rendered shirt fashioned into center & side panels trimmed with contrasting silk borders...

Looking serene standing amongst a bed of white petals Ramsha Khan wins hearts donning this earthy number. Traditional motifs adorn the shirt with dori neckline ending with four layers of...

Elegantly draped in this raw Chanderi cotton Saree Syra Yousuf makes one skip a beat. The Saree is worked seamlessly along the hem worked in Chikankaari stitches decked with spangles....

Mawra looks spectacular in this beautifully elegant deep magenta wardrobe, comprising of deep digitally printed fluorescent pink, green, purple, and turquoise colors and artistic motifs carried out in an aesthetic...

A majestic design worked beautifully on deep carrot pink base emblemed with heavy Chikankaari further accentuated by antique gold zari & matte sequins giving it a rich feel. Heavily embroidered...

Saboor looks absolutely magnificent in this beautiful white and blue florally printed ensemble, comprising an aesthetical combination of blue flowery patterns with a traditionally rounded turquoise and blue design beneath...

Syra sparkles like a jewel donning this pale sage ensemble. Long shirt is etched with all over embroidered motifs complemented by a heavy hemline. An elaborately embroidered Chanderi dupatta &...

Urwa looks fabulous while wearing this elegant peach wardrobe, accompanied by simple and traditional red and maroon floral patterns making this design ideal for everyday wear during the summer season....

Mawra looks absolutely stunning as she shows off this gorgeous sea green digitally printed wardrobe accompanied by a gorgeous fluorescent pattern of purple and beige motifs that are also combined...

Urwa looks modestly elegant in this beautiful three-piece russet brown printed wardrobe, comprised of delicate lace embroidery, carried out on the neckline and edges of the dupatta. There is a...

Mawra looks flawlessly elegant in this beautifully printed light blue wardrobe giving it a very gracefully pleasant and ethnic look. The white, black, and beige abstract designs and motives used...

Saboor looks absolutely stunning while modeling in this beautiful ochre dress comprising a colorful blend of rose pink, accompanied by maroon, magenta, and classic yellow color combinations, accompanied by a...

Mawra looks absolutely flawless while wearing this beautiful digitally printed dress. The shirt comprises a combination of eastern traditional designs along with paisley and floral motifs, beautifully craftily manner that...

Discover the allure of ivory cream in this 2-piece ensemble, with a shirt boasting elegant beige toile-de-jouy patterns, and graceful violet neckline embroidery.

Urwa looks absolutely elegant in this beautiful white dress which is artfully illustrated with and traditional and aesthetic form of embroidery that is carried out on the neck with vibrant...

Mawra spectacularly styles off this dress in such a graceful way with this fabulous blue and black digitally-printed wardrobe accompanied by a white solid print floral and paisley designs accompanied...

Urwa looks glamorous in this bright red wardrobe, accompanied by bright beige and green paisley motifs and designs dine on the front, along with a bright beige and black traditionally...

Deep teal color is enlivened with heavy chikankaari embroidery punctuated by matte gold sequins & zari working wonders on this shade. This look is rounded off with a lushly embroidered...

A statement design made on a cedar brown lawn base completely covered with a geometric pattern, with colorful blocks taking up the front highlighted by 5mm sequins in their middle...

Dal: Deep Teal color makes the imagination alive transporting one to the moonlit vista of Dal Lake deep and serene gentle ripples catching light as the extensively used sequins in...

Deep green viridian base comes alive with bold embroidery incorporating paisley & ethnic motifs creating this captivating design. An articulate mix of colors like deep maroon, beige,leaf green & rust...

Ramsha Khan stuns clad in this green attire. Elaborately embroidered shirt is executed in a bold composition ending in an assortment of three borders arranged symmetrically to give this design...

Surrounded by colorful flowers Iqra Aziz wins hearts dressed in this deep teal blue ensemble. Filigree aari work adorns the shirt with gold sequins highlighting on every turn topped with...

Elevate your style with deep black-hued lawn with minutely detailed intricate embroidery with shades of greys, paired with a printed monochromatic dupatta. DESIGN DETAILS: Embroidered center panel for the front.Embroidered...

Urwa looks modestly elegant in this bright peach ensemble followed by floral and paisley-inspired designs printed in fuchsia and rose pink, accompanied by dark purple, and yellow flowers on the...

PRODUCT DETAILS: In the latest collection from Asim Jofa's ‘MERA HASEEN JORA’ collection, the stunning Hania Aamir graces us in a gorgeous peacock number. The peshwas, a quintessential piece of...

An ethnic traditional inspired embroidery in front and sleeves it comes with a printed chiffon dupatta paired with pants. DESIGN DETAILS: Embroidered front panelEmbroidered Side Panels R/L For Front1 meter...

This beautiful mustard gold color comes alive with ethnic motifs embroidered all over incorporating shiny lorex with inserts of rust ,deep rust & magenta color threads worked harmoniously to create...

Elevate your Summer wardrobe with this exquisitely composed Black outfit, accentuated with heavy embroidery with a spread of sequins on the front, back, and sleeves. This sterling piece has a...

PRODUCT DETAILS: Asim Jofa's 'MERA HASEEN JORA' collection is a tour-de-force of luxury and elegance, and Hania Aamir is a striking sight in this mahogany and marmalade ensemble that embodies...

A midnight canvas is set off with free-style embroidery with bright shades of dark navy blue, a hint of sequence, and ivory. This stunning combination when paired with matching pants...

Rendered in a soft beige tone with delicate classic black cross stitch embroidery featuring “Balochi tankas” in a traditional subcontinental aesthetic. This graceful shirt is paired with solid trousers and...

A lovely white canvas adorned with intricate embroidery enhances the outfit’s classic beauty. It is paired with matching pants and a beautifully composed printed chiffon dupatta, this stylish ensemble is...

An exquisite composition layered on a classy off-white canvas beautifully adorned with indigenous black embroidered with captivating geometric floral design paired with a solid trouser and a meticulously draped chiffon...

Pitch black long shirt having very intricate thread embroidery in navy blue, black and zari on front, sides, and sleeve. This outfit is paired with a printed chiffon dupatta and...

This festive season, be your royal highness in this kalidaar peshwas done on military green colour. The dress is crafted with zari and thread work. Hint of maroon is needled...

This dreamy black peshwas is a classic statement piece for any festive occasion day or night. Monochrome is always in style. This black flowy peshwas is enchanted with all-over chan...

An amalgamation of ethnic motifs composed on a cambric base creating a fetching design. It is complemented by a nicely executed embroidered neckline in geometric design and a richly printed...

Minal is an enchanting force to reckon garbed in this compelling design worked solely in zari and sequins derived from bandhni pattern sprawled on ebony self-jacquard shirt. It is enhanced...

Taking inspiration from ornate motifs this print design is created with filigree details in a mix of muted beige self-combined with shades of blue and maroon. It comes with an...

Indulge yourself this summer in symbolic ideology of this design working its magic with bold motifs emblazoned on deep garnet base. A heavily embroidered rust borders on shirt & sleeve...

Defines festive and timeless elegance by wearing an exquisitely printed piece like this paneled Pishwas on jacquard fabric. Front and back bodice is decorated with intricate threadwork in colorful embroidery....

Syra Yousuf enchants dressed in this raven black gilded attire. A rare beautiful black angarkha is executed in copper gold zari, cupped sequins & lurex giving this design a distinct...

Flaunt your unique style in this ivory-hued outfit adorned with a compliment of golden sequins along with sage green and ivory toned threads. DESIGN DETAILS: 1 Embroidered Neckline on organza...

Enjoying sunshine to the fullest Ramsha Khan paints a happy picture clad in this pretty mauve attire. The shirt is embroidered heavily incorporating light copper zari, pale & dark mauve...

An eye-catching blend of colour and texture comes together in this alluring navy-blue design. The long shirt is fully embroidered topped with heavy neckline and borders with cute tiny sprinkled...

It is one-of-a-kind design executed to perfection on two toned carmine cotton base. Self-coloured thread saturated with transparent sequins is used achieve this iridescent feel in embroidery. This design is...

She sits in thought engulfed by the raw richness of Shigar fort. Donning this unique peshwas with embroidered kalis with shimmering spangles and threadwork. It’s a beautiful balance of subtle...

PRODUCT DETAILS: In the regal onyx ensemble, Hania Aamir exudes an aura of mystery and sophistication. The intricate hand embroidery in golden, pop of red and pink thread work adorns...

Behold the arrival of the Mughal queen, her regal stance comes beautifully across in this pale lime green attire decked with delicate embroidery done by ivory colored thread, highlighted by...