Everyday Wear

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

In a whirlwind of elegance and sophistication, Kinza Hashmi graces the runway, a vision of ethereal beauty in this silver dust encrusted ensemble. The fabric is adorned in the alluring...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

As whimsical as a mermaid, the sea green cambric shirt and trouser ensemble is an ode to understated elegance. The embroidered center panel and sleeve border on cambric add a...

This delectable chocolate brown ensemble from Asim Jofa’s Essential collection is a sartorial indulgence for the fashion-conscious. The embroidered front and sleeves on cambric add an element of sophistication, while...

A refreshing take on a classic piece, this candle light pearl cambric shirt is a visual symphony that embodies subtle poise. This cambric number for the front and back creates...

In this Maple sugar brown ensemble, the devil is in the details. The shirt is the perfect balance of texture and simplicity, with its embroidered front and sleeves, and plain...

In the depths of the ocean blue, there lies a sartorial treasure that captivates the senses. Behold, a two-piece ensemble from Asim Jofa Essential collection that exudes a serene beauty,...

The fusion of traditional techniques with modern designs in this carmine-hued ensemble from Asim Jofa's Essentials collection is a testament to the brand's bold and daring approach to fashion. This...

The beauty is in the details of this Asim Jofa Essentials ensemble in a mesmerizing teal hue. The cambric shirt is adorned with embroidered side panels and a border for...

When it comes to bold hues and vibrant prints, there's something to be said for the simple beauty of a well-crafted, understated garment. This soft pink cambric shirt is a...

This one-piece from Essentials collection is a celebration of life and vigor in a dazzling shade of neon lime. An elegant touch of embroidery around the neckline of a cambric...

The warm and delicate tones of peach set the tone for this stunning ensemble. The intricately embroidered front and back panels on the self-jacquard lend a sense of playfulness and...

This classic number from Essential collection is a striking black cambric shirt adorned with luminous embroidery that catches the light just so. The embroidered center panel on the front commands...

In a burst of magenta, this two-piece ensemble from Asim Jofa's Essentials collection is a love letter to traditional craftsmanship. A cambric shirt features a sumptuous center panel of white...

Asim Jofa's self jacquard shirt in hot pink with gold embroidery is a true statement piece. The embroidered front and back, along with the embroidered sleeves and neck pati, make...

Make a statement in this black cambric ensemble adorned with anfractuous branches and opulent leaves embroidery, exuding an air of elegance and luxury. Leave a lasting impression with Asim Jofa’s...

Asim Jofa's sunflower cambric is the epitome of vivacious vibes with some white motifs patterned embroidery. Bloom all season long in this Asim Jofa piece and let your inner goddess...

In a world of coffee hues, this Espresso Brown number is a bold and delicious choice. The embroidered front and back on cambric, along with the embroidered border on the...

Asim Jofa's three-piece outfit in beige is the perfect example of understated elegance. The embroidered cambric shirt, paired with the dyed cambric trousers and zari chiffon dupatta, create a seamless...

This pearl white cambric shirt from Asim Jofa's Pret Essentials collection is the perfect blend of classic and contemporary. The expertly embroidered black floral details on the center panels, sleeves,...

The mustard shade of this Asim Jofa cambric shirt and trouser combo exudes warmth and vitality. The exquisite embroidery on the front and sleeves adds an element of finesse, while...

In this pastel yellow ensemble, is a three-piece delicate shade with serpentine embroidery. The floral patterns in soft pink are reminiscent of a blooming garden in spring, while the intricate...

It is often stated that little is more when it comes to fashion and aesthetics. This exquisite Lilac Cambric shirt is the perfect example of that. With delicate embroidery adorning...

Lime green is the color of energy and enthusiasm, and this cambric shirt from Asim Jofa's Essentials collection captures that spirit perfectly. The exquisite white embroidery on the front and...

This fiery red ensemble sets hearts ablaze with its intricate embroidery and rich cambric texture. The artful embroidery of this cambric shirt draws the eye in and doesn't let go....

A graceful pale peach canvas is artfully illustrated with floral embroideries depicting contrasting shades of mint green. A detailed cotton slider borders etched with intricate embroidery adds exquisitely unique dimension...

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

An aesthetically pleasing texture is depicted on this Cambridge blue ensemble. It features paired sleeves with beautiful embroidery. This minimal dress is an ideal option to look elegant at everyday...

Elevate your look with this embroidered silhouette imbued in peach self- jacquard. This design includes: 1-Embroidery center panel on self-jacquard30” Embroidered border for front damanEmbroidered lace for sleeve1.7 meter plain...

This fresh pistachio green canvas is layered with heavily embroidered borders along with scattered florals on the front and sleeves. Paired with matching cambric pants. This design includes: 1-Embroidered front...

An appealing Saffron Yellow, is set off with beige embroidery in subtle shades of purple. Inspired by contemporary motifs, this gorgeous shirt is paired with an exquisitely embroidered trouser.DESIGN DETAILS:...

Rendered in a soft beige tone with delicate classic black cross stitch embroidery featuring “Balochi tankas” in a traditional subcontinental aesthetic. This graceful shirt is paired with solid trousers and...

Evoke the spirit of folklore with the ASRA collection by Asim Jofa. This ensemble is a mesmerizing symphony of cornflower blue and pink hues, adorned with rhythmic floral compositions and...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Dive into the depths of elegance and embody the essence of timeless beauty with the captivating 'Aira' collection by Asim Jofa, embraced by the hypnotizing Urwa Hocane. As you adorn...

Step into the radiance of Peach Reverie, an ensemble that combines the serenity of peach with the richness of maroon accents. The shirt is adorned with intricate motifs and the...

Pitch black long shirt having very intricate thread embroidery in navy blue, black and zari on front, sides, and sleeve. This outfit is paired with a printed chiffon dupatta and...

A traditionally rich composition is aptly portrayed on this appealing cotton ensemble rendered in a captivating charcoal grey shade. This beautiful shirt is paired with a cambric trouser and a...

Embark on a journey with this ensemble that unfolds like a canvas of fresh, vibrant dreams. The light green canvas is a meadow of possibilities, kissed by a gentle dance...

Explore the elegance of this rust ensemble, featuring exquisite printed neckline. Silk dupatta and shirt are adorned with botanical and acanthus motifs, complemented by regal borders, creating a truly captivating...