Everyday Wear

Indulge in elegance with this plum-toned ensemble featuring exquisite embroidery, an onyx Indian Lawn dupatta, and solid trousers.

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Experience a fusion of vibrancy and elegance with this black self-jacquard shirt, enriched by vibrant Iznik embroidery imbued in hues of blue that gracefully accent the neckline and sleeve borders....

Discover the allure of ivory cream in this 2-piece ensemble, with a shirt boasting elegant beige toile-de-jouy patterns, and graceful violet neckline embroidery.

Dive into the depths of elegance and embody the essence of timeless beauty with the captivating 'Aira' collection by Asim Jofa, embraced by the hypnotizing Urwa Hocane. As you adorn...

Immerse yourself in ethnic elegance with this Fuchsia pink self-jacquard shirt, adorned with sequins embroidery that adorns the front and sleeves border, offering a harmonious blend of trend and tradition....

The warm and delicate tones of peach set the tone for this stunning ensemble. The intricately embroidered front and back panels on the self-jacquard lend a sense of playfulness and...

Elegance in midnight blue: a 3-piece set with contemporary motifs on the shirt, bright pink borders on the Indian lawn dupatta, and solid trousers.

Step into regal sophistication with this outfit that includes a royal blue shirt, luminous embroidery, and a fiery Indian Lawn dupatta.

Stay ravishing in berry red with a gold-embroidered neckline on the shirt and harmonious paisley and baroque-inspired prints, all complemented by a deep pink dupatta.

Illuminate any room with this sage ensemble, where sequins add a touch of glamour to the embroidered elegance.

Evoke the spirit of folklore with the ASRA collection by Asim Jofa. This ensemble is a mesmerizing symphony of cornflower blue and pink hues, adorned with rhythmic floral compositions and...

Experience artful fusion in this ensemble that includes a sepia brown shirt with a mesmerizing damask pattern, Indian Lawn dupatta, and trousers.

Presenting a magnificent feel with a calm off-white shade with a pop of vibrant pink, this design is sure to attract eyeballs with its captivating floral pattern. Picture yourself in...

Experience the charm of this lovely piece in pink, highlighted by a bright green dupatta that creates a striking contrast. This ensemble is decorated with filigree print that add a...

Bask in the radiance of the ASRA collection. Like the first light of dawn, this ensemble is cast in a lime yellowish hue, with maroon and rust floral motifs with...

Rendered in a soft beige tone with delicate classic black cross stitch embroidery featuring “Balochi tankas” in a traditional subcontinental aesthetic. This graceful shirt is paired with solid trousers and...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Get ready to turn heads with this 3-piece masterpiece featuring a vibrant shirt adorned with vintage floral motifs, paired with trousers and an artistic dupatta inspired by Renaissance art.

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

Embrace the allure of contrast in this black tunic with striped wide trousers, where magenta embroidery adds a pop of vibrancy.

In a world of coffee hues, this Espresso Brown number is a bold and delicious choice. The embroidered front and back on cambric, along with the embroidered border on the...

This fresh pistachio green canvas is layered with heavily embroidered borders along with scattered florals on the front and sleeves. Paired with matching cambric pants. This design includes: 1-Embroidered front...

Elevate your elegance with our ASRA Collection. This basil green number showcases intricate print, reminiscent of delicate petals unfurling. Imagine the contemporary border print as an elegant frame, capturing the...

Elevate your style with this chic front open long black shirt in cotton silk, adorned with a vintage floral design featuring a rhythmic pattern.

This delectable chocolate brown ensemble from Asim Jofa’s Essential collection is a sartorial indulgence for the fashion-conscious. The embroidered front and sleeves on cambric add an element of sophistication, while...

A straight shirt with embroidered motifs paired with striped wide pants, creating a harmonious contrast of green and black.

Elegance meets tradition in this outfit featuring a black shirt adorned with Mughal motifs, complemented by a vibrant hot pink dupatta.

In a burst of magenta, this two-piece ensemble from Asim Jofa's Essentials collection is a love letter to traditional craftsmanship. A cambric shirt features a sumptuous center panel of white...

In this Maple sugar brown ensemble, the devil is in the details. The shirt is the perfect balance of texture and simplicity, with its embroidered front and sleeves, and plain...

A refreshing take on a classic piece, this candle light pearl cambric shirt is a visual symphony that embodies subtle poise. This cambric number for the front and back creates...

A mesmerizing composition is portrayed on this elegant ensemble rendered in a creamy off white shade. It features a graceful chiffon shirt beautifully adorned with intricate embroidery with shades of...

These pants feature a wide-legged design complete with side pockets that exudes both comfort and fashion-forwardness.

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

Asim Jofa's three-piece outfit in beige is the perfect example of understated elegance. The embroidered cambric shirt, paired with the dyed cambric trousers and zari chiffon dupatta, create a seamless...

A beige green number inspired by Mughal motifs with floral print, paired with a complementary trouser.

Be bold, be fierce, be you with our edgy Essentials collection. The cinnamon stick hue of this 3-piece ensemble, adorned with ornate and floral golden embroidery, feels like a nod...