Festive Essentials

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Kinza Hashmi takes center stage, showcasing the dreamlike beauty of the ‘Aira’ collection. Like a gentle breeze on a sunlit day, this three-piece masterpiece envelops you in an aura of...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Dive into the depths of elegance and embody the essence of timeless beauty with the captivating 'Aira' collection by Asim Jofa, embraced by the hypnotizing Urwa Hocane. As you adorn...

In the tapestry of style, this rust ensemble from Asim Jofa's "Aira – Summer Print Collection" emerges as a masterpiece of sophistication. The embroidered sleeves and daman borders weave a...

Dive into a lavender dreamscape with our "Aira - Summer Printed Collection" outfit, a poetic ode to elegance. The embroidered neckline sparkles like stardust each sequin a celestial whisper against...

Like a canvas painted with the hues of a lively sunrise, this ivory number from Asim Jofa's “Aira – Summer Print Collection” emanates a vibrant vibe that captivates the soul....

Embark on a journey of sophistication with this mesmerizing purple design from Asim Jofa's “Aira – Summer Print Collection”. The intricately embroidered neckline sets the stage for elegance. Adorned with...

Immerse yourself in the allure of summer with our captivating creation from the "Aira - Summer Printed Collection." this teal green ensemble features intricate embroidery along the borders of the...

Embark on a journey through the corridors of time with our mesmerizing ensemble from the "Aira - Summer Printed Collection," a tribute to the timeless allure of tradition. The digitally...

In the heart of our collection lies the mustard number, a masterpiece of artistry and imagination. Like whispers of stardust, sequins adorn the neckline casting a spell of enchantment upon...

Elevate your style with the understated elegance of this khaaki number from Asim Jofa's "Aira – Summer Print Collection". The digital printed lawn shirt features pure traditional motifs and designs...

Envision a mirage in mauve, where cultural embroidery adorns the neckline like whispers of tradition and grace. This design from Asim Jofa's “Aira – Summer Print Collection” is a testament...

Wrap yourself in the epitome of sophistication with our "Aira - Summer Printed Collection" ensemble. This olive outfit boasts exquisite embroidery along the daaman and sleeves borders where sequins delicately...

Picture a dance of elegance in shades of maroon, swirling with the essence of tradition and grace. This ensemble from Asim Jofa's “Aira – Summer Print Collection” is a poetry...

Elevate your wardrobe with this enchanting ice-blue ensemble from Asim Jofa. The Digital Printed Shirt showcases a delicate interplay of traditional and contemporary motifs while the Digital Lawn Dupatta adds...

Embark on a journey of sartorial poetry with this off-white marvel from Asim Jofa's “Aira – Summer Print Collection”. The embroidered masterpiece unfolds like a chapter from a timeless tale...

Step into a world of refined elegance with this tea pink number from Asim Jofa's "Aira – Summer Print Collection". The intricate embroidered center panel, left & right panels, and...

Immerse yourself in the timeless grace of this green number from Asim Jofa's “Aira – Summer Print Collection”. Adorned with intricate embroidery along the neckline, left and right panels, and...

Dive into the realm of opulence with our burgundy number from the "Aira - Summer Printed Collection." this exquisite outfit features intricate embroidery adorned with sequins, embellishing every inch with...

Experience the essence of timeless elegance with our rust number from the "Aira - Summer Printed Collection." this exquisite design features meticulously embroidered front left and right panels adorned with...

Bask in the radiance of the ASRA collection. Like the first light of dawn, this ensemble is cast in a lime yellowish hue, with maroon and rust floral motifs with...

Presenting a magnificent feel with a calm off-white shade with a pop of vibrant pink, this design is sure to attract eyeballs with its captivating floral pattern. Picture yourself in...

Bask in the regal radiance of this plum-inspired outfit from the "Rania Collection”. The printed shirt adorned with ethnic patterns and contemporary motifs exudes an aura of timeless beauty. The...

Elevate your style with the enchanting Spruce blue elegance of this 3-piece ensemble from Asim Jofa's "Rania Collection”. The embroidered neckline adorned with delicate beige embroidery adds a touch of...

Wrap yourself in the autumn tapestry with this culturally rich ensemble from Asim Jofa's "Rania Collection”. The embroidered neckline adorned with shimmering 9mm sequins is the centerpiece of this design...

Embrace timeless tradition in this dark maroon ensemble from Asim Jofa's collection. The embroidered neckline adorned with gorgeous details epitomizes sophistication. The printed shirt featuring Mughal motifs becomes a testament...

Step into a poetic world of elegance with this dark purple ensemble where the majestic neckline becomes the stanza of a regal poem. The gorgeous embroidery unfolds like verses adding...

Wrap yourself in the ethereal tapestry of heritage with this pure ethnic design from Asim Jofa's collection. The embroidered panels become the loom weaving a narrative of cultural richness. The...

Immerse yourself in a royal symphony of elegance with this purple ensemble where every stitch creates a melodic narrative. The embroidered panels a regal overture are adorned with beige threadwork...

Exude elegance with this blue ensemble from Asim Jofa’s Asra Collection. The digital printed jacquard shirt blooms in a vibrant palette of pinks set against the backdrop of a digitally...

Immerse yourself in the lush vibrancy of Asim Jofa’s “Asra Collection.” This ensemble features a digital printed shirt in a refreshing shade of green adorned with an embroidered neckline that...

Step into the world of Asim Jofa’s “Asra Collection” where heritage meets haute couture. This ensemble is a tribute to the timeless beauty of South Asian artistry featuring a digital...

Indulge in the serene elegance of teal with Asim Jofa’s “Asra Collection.” This ensemble is a masterpiece of embroidered artistry featuring a shirt adorned with a detailed daman and borders...

Step into a narrative of opulence with this design from Asim Jofa’s Asra Collection. This ensemble tells a tale of elegance with its shirt where the daman and borders are...

Dive into a world where heritage and haute couture converge with Asim Jofa’s “Asra Collection” This creation is a testament to the brand’s mastery of embroidery with a shirt embellished...

Exude refined grace with the golden sequined mehndi outfit from Asim Jofa’s Asra Collection. This outfit is a celebration of heritage featuring a shirt that serves as the backdrop for...

Embrace the splendor of Asim Jofa’s “Asra Collection” with an ensemble that is a celebration of heritage redefined. The outfit features a coral-hued embroidered shirt where the daman and borders...

Step into the Sun-kissed splendor that whispers of the past in a contemporary way. Blending the richness of mustard with the allure of pink, this piece redefines South Asian beauty....

Immerse yourself in the lavish grandeur of South Asian beauty and channel your inner goddess with this meticulously designed outfit that is a beauteous fusion of noir, rose violet, and...

Step into the majestic realm of traditional elegance and embrace the ethnic beauty with this intricately fashioned ensemble, featuring a captivating shade of sea green hue with hints of ivory...

Reminiscing cultural allure and South Asian beauty, this exquisite outfit blooms like a quintessential flower that holds one’s attention. It weaves together a symphony of an aegean inspired hue with...

Step into a monarchial universe with this quintessential ensemble that personifies the invigorating hues of an emerald gemstone. The jacquard based shirt features elaborate embroidery patterns with symbolic paisley motifs...

Experience the charm of this lovely piece in pink, highlighted by a bright green dupatta that creates a striking contrast. This ensemble is decorated with filigree print that add a...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...