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Allow the whispers of winter to envelop you with Aira - Winter Shawl Collection. This exquisite lilac attire paired with a moonlight shawl is a canvas of winter's elegance and...

Step into a world of understated elegance with this exquisite ensemble in the ethereal shade of mint. Crafted from the finest cambric, every detail is meticulously curated to embody a...

Explore the 'Shadow Work' collection and find your timeless piece of heritage-inspired fashion, the ensemble worn by the captivating Saboor Aly emerges as an embroidered reverie, steeped in the essence...

Naimal Khawar's ethereal presence brings life to this Asim Jofa’s creation, capturing hearts with ‘ZARI SITARA’s’ eclectic charm. The color palette, a harmonious blend of ferozi green and deep magenta,...

Reflecting the royal splendor of the peshwas with Naimal Khawar, this tyrian purple chiffon outfit from the ‘ZARI SITARA’ collection by Asim Jofa is a poem of elegance and glamour....

Kinza Hashmi effortlessly commands attention in this captivating ensemble, bathed in the resplendent hues of Steel Blue. The intricately embroidered center panel on cambric serves as a captivating focal point,...

Dive into the world of elegance with this mesmerizing blue ensemble. The intricate sequins and thread work embroidery on the neckline add a touch of luxury. The shirt showcases artistic...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

Drift into the elegance of dawn with Asim Jofa’s Basic Print Collection. This ensemble is in soft pastel hues of pink and off-white whispers the serene tales of architectural marvels...

Adorn the canvas of sage green with this majestic ensemble, featuring traditional motifs elegantly printed and enchanting embroidery gracing the neckline. The maysori dupatta, a masterpiece in itself, boasts a...

Asim Jofa's "Shadow Work" collection unfurls a narrative of elegance, and Mawra Hocane becomes the embodiment of a mint-hued reverie. An ensemble that speaks to regal grace, this creation is...

Bring some sunshine to your summer with this radiant yellow outfit from the Aira Collection by Asim Jofa. The shirt is adorned with floral multi-color embroidery and motifs that create...

Mawra Hocane looks pretty in pink in this gorgeous two-piece outfit by Asim Jofa. The organza neckline is embroidered with sequins and thread, adding some sparkle and texture to the...

Evoke the spirit of folklore with the ASRA collection by Asim Jofa. This ensemble is a mesmerizing symphony of cornflower blue and pink hues, adorned with rhythmic floral compositions and...

This lyrical ensemble captures the perfect essence of South Asian heritage with this exquisite charcoal black piece featuring interesting motifs and design that exude elegance. A flowing dupatta with a...

Komal Meer is a vision of regal elegance in the dark hue of deep plum ensemble from Asim Jofa’s ‘Abresham Collection’. This design is a tapestry of tradition, woven with...

This aesthetically pleasing creation from Asim Jofa’s latest collection ‘ZARI SITARA’ graced by one and only Hania Aamir is a blend of ocean and its tressures. Soaked in its own...

Enhance your wardrobe with this splendid brown outfit featuring a delicately embroidered neckline and timeless classic patterns on the shirt. Matched with a zari-lined dupatta, this gorgeous piece adds the...

Treat your wardrobe with rich jewel tones and step out with this classic piece. This ensemble, adorned with a mesmerizing rust print on a rich maroon base, exudes an air...

Prepare to be captivated as Mawra Hocane graces the stage, adorned in this resplendent 'ZARI SITARA' ensemble. This number exudes an aura of enchantment. Bathed in the captivating hue of...

Boost your style with this elegant dark gray outfit, creatively inspired by paisleys and floral motifs. The entire outfit is a regal masterpiece, matched by a zari-lined dupatta, making it...

In a mesmerizing deep bottle green creation from ‘Aira’ collection,  Kinza Hashmi captivates all with her radiant presence. Like a sparkling gem, this three-piece ensemble shines with brilliance and artistry....

Ride your way into the world of ‘Asim Jofa Prints,’ This mint green hue is pretty in look and quirky in style. Imagine yourself in this wonder, a cambric shirt...

Discover the allure of 'Shadow Work' embroidery reimagined for the modern wardrobe. Our latest collection “Shadow Work” features an exquisite design in metallic grey, harmonizing the richness of purple embroidery...

Experience the richness of obsidian black with this enchanting ensemble. The shirt carries meticulous designs that epitomize elegance and charm. Paired with dyed cambric trousers, they form a fusion of...

This exquisite creation is more than just an outfit, it's an invitation to embrace the vibrant energy of festivities and let your happiness blossom. The lilac shirt captures the serenity...

Introducing the Black Baroque Charm from Asim Jofa’s "Shadow Work" collection. This shirt boasts an intricate ivory baroque embroidery, creating a mesmerizing pattern that adorns every corner. The borders are...

Stay graceful with this classic navy-blue outfit, a marvel of radiant embroidery on the neckline with intricate threadwork, zari, and sequins. Matched elegantly with a maroon silk dupatta, this outfit...

Peridot: Ayeza Khan looks effortless in this distinct cut. The ensemble is constructed with a unique flare, the front open style is kept loose giving it a traditional chogha look...

Drape yourself in elegance with this enchanting purple ensemble. The neckline is adorned with intricate 9mm sequins and threadwork, and the shirt features rhythmic patterns that captivate the eye. The...

Channel the captivating charm of Komal Meer as you step into the ASRA collection. Just as stars light up the night sky, the embroidered neckline illuminates the ensemble like constellations....

Step into a world of heavenly beauty as Mawra Hocane graces the scene, draped in the luminous 'ZARI SITARA' ensemble, evoking a sense of ethereal wonder. True beauty lies in...

Asra - Winter Shawl Collection unveils the one of the elegant ensembles, a breathtaking fusion of nature and artistry. This elegant brown attire complemented by a khaddar shawl is the...

Immerse yourself in the allure this maroon number that orchestrates an ensemble of elegance. The shirt is a symphony of rhythmic patterns, akin to the beats of a poetic heart,...

Be in the spotlight wherever you go with this bold and gorgeous onyx black ensemble from ‘Asim Jofa Prints’, gracefully crafted with exquisite traditional Indian print. Curated with love, this...

Dive into a world of elegance with this ensemble in hues of blue and green, showcasing a mesmerizing blend of geometric-inspired design and Renaissance aesthetics. The zari-lined dupatta beautifully reflects...

Indulge in the allure of rustic charm with this exquisite number. Combining traditional motifs and radiant embroidery on the neckline, this ensemble, paired with a maysori dupatta, exudes an irresistible...

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Step into the soft glow of dawn with this blush pink ensemble from Asim Jofa’s Basic Print Collection. The lawn shirt is adorned with intricate red and white prints captures...

Asim Jofa’s “Jag Mag Collection” presents the fusion of grey grandeur and festive luminance. This ensemble is a tribute to the opulent festivities of South Asia adorned with a regal...

Enjoy the vibrancy and sophistication of this pink outfit from the Rania collection. It’s skillfully embroidered with intricate threadwork, flawlessly intertwined with zari and delicate spangles, covering the entire shirt...

Listen to the whispers of joy like a midnight serenade with this deep black ensemble. The shirt presents itself as a canvas that shimmers with a constellation of gold embellishments,...

Discover the "Shadow Work" collection's Ivory and Blue Baroque Dream with Saboor Aly, where imagination takes flight on wings of embroidery. Envision a dreamscape where hues of ivory and blue...

Unveil sophistication with this ensemble, a dark peach design accented with rich brown tones. The printed shirt is adorned with intricate motifs of floral and geometric patterns, is a testament...

In a profound tribute to classic grace, ‘Asim Jofa Prints’ presents a captivating duo in the darkest obsidian hue. Prepare to be enthralled by the mystique beauty of the meticulously...

Step into a world of timeless beauty with Asra - Winter Shawl Collection. This elegant beige creation paired with a mysorie shawl is like a serene winter's melody resonating with...

Explore the refreshing depths of ‘Asim Jofa Prints’, where the teal color flows like a serene oasis of style. Revealing the poetry of fashion, this single-piece ensemble weaves a story...

Elevate your style to new heights with the extraordinary allure of ‘Asim Jofa Prints’. The duo in enticing shades of brown and blue takes center stage, capturing the essence of...

Nothing can beat the elegance of black, especially when it is adorned with exquisite white embroidery. This black number has a touch of sophistication, thanks to the delicate embroidery on...

Dive into the depths of elegance and embody the essence of timeless beauty with the captivating 'Aira' collection by Asim Jofa, embraced by the hypnotizing Urwa Hocane. As you adorn...