Maahru, Noorie & Meerub
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AJSM-30
Rs. 6,450
Like a garden at midnight, 'The Noorie' collection blooms with the allure of black and the vibrancy of multi-colored floral embroidery. Minal Khan models the enchanting embodiment of femininity in...
AJSM-27
Rs. 6,350
Bask in the golden rays of ‘The Maahru’ with this Marigold yellow ensemble that blooms with intricate floral and branches embroidery, akin to a field of sunflowers in full bloom....
AJSM-32
Rs. 6,350
Saboor Aly is a sight to behold in this rose mauve ensemble from ‘The Maahru’ by Asim Jofa. Like a blossoming garden in springtime, this outfit is a work of...
AJSM-34
Rs. 6,250
Yumna Zaidi brings her bold and confident energy to ‘The Meerub’ by Asim Jofa. This black beauty features glorious silver embroidery and fleecy fabrics that are sure to turn heads....
AJSM-49
Rs. 6,650
In a sea of muted hues, this teal ensemble is a rare gem that sparkles with the vibrancy of a mermaid's tail. With crewel embroidery in heavy golden zari, it...
AJSM-01
Rs. 5,950
Keeping it traditional yet stylish Saboor Aly looks stunning dressed in this beautiful magenta attire. The lustrous silk shirt is adorned with filigree embroidery in antique gold zari and matte...
AJSM-02
Rs. 5,950
Minal Khan looks resplendent in this beautifully crafted honey mustard design rendered on chiffon with delicate dori work. A splash of color is added in the form of navy blue...
AJSM-03
Rs. 5,250
Saboor Aly is a vision to behold clad in this soothing light lilac design punctuated with detailed thread work in muted beige on cotton base. It is further highlighted by...
AJSM-04
Rs. 5,450
Minal Khan gives off traditional vibes donning this ethnic bottle green number. Beautiful Chand Bali inspired embroidery motifs decorate the shirt with contrasting embellished borders in deep magenta worn over...
AJSM-05
Rs. 5,450
A stunning creation on ivory organza base embroidered in gold sequins and zari uplifted by embroidered colourful borders creating a captivating contrast against ivory. It comes with an embellished dupatta...
AJSM-06
Rs. 4,950
Beautiful ethic embroidered motifs adorn the teal silk base inspired by Kundan Chand balis and majestic elephant motifs with a heavy hemline border. Heavily embroidered chiffon dupatta on deep magenta...
AJSM-07
Rs. 4,950
Sparkling like a gem clad in a beautiful black attire Saboor Aly slays. The sheer chiffon shirt is twinkling with expansive work of sequins ending in color-blocked embroidered borders on...
AJSM-08
Rs. 5,250
Antique gold and deep purple makes a lasting impression in this decent attire. A mid length shirt is accentuated with heavy antique gold detailing exuding richness. It comes with same...
AJSM-09
Rs. 5,650
Saboor looks elegant in this straight silhouette. A long shirt is decorated with brilliant light copper zari and sequins with hints of pink thread work outlining the whole edge ending...
AJSM-10
Rs. 5,950
Dress yourself in this soothing concoction of blush pink with hints of black thread work and silver spangles ending in a black embellished border making a unique style statement for...
AJSM-11
Rs. 5,950
Uplift the festive vibe donning this chic kalidaar. A fitted square boatneck bodice is decked with self-embroidery. Plain kalis are ending into heavily embellished border creating a beautiful silhouette. It...
AJSM-12
Rs. 6,250
Minal Khan looks stunning dresses in this elegant burnt orange straight shirt made on dull silk. The rich hue compliments the heavy embroidery beautifully. It comes with a contrast deep...
AJSM-13
Rs. 6,250
One can never go wrong with this classic combination of black and off white. The shirt is heavily embroidered with an interesting mix of floral and geometric patterns giving you...
AJSM-14
Rs. 6,850
Minal Khan aced this look garbed in this beautiful design, a seamless delicate vine pattern sprinkled with expansive sequins adorns the shirt further accented with a heavy neckline and border...
AJSM-15
Rs. 4,950
Saboor Aly looks elegant dressed in this deep maroon ensemble. The shirt boasts heavily embroidered neck and hemline with allover motifs rendered in antique gold and sequins. Rich salmon pink...
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