Lawn

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

A perfect combination of resplendence and radiance! This flamingo number exudes femininity and grace. The slub lawn shirt has a gorgeous embroidered neckline on organza, and two side bunches with...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Bring some sunshine to your summer with this radiant yellow outfit from the Aira Collection by Asim Jofa. The shirt is adorned with floral multi-color embroidery and motifs that create...

Kinza Hashmi takes center stage, showcasing the dreamlike beauty of the ‘Aira’ collection. Like a gentle breeze on a sunlit day, this three-piece masterpiece envelops you in an aura of...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

In this striking ensemble of ‘The Noorie’, the pick of Crayola peach is simply sublime. The poly lawn shirt and trouser are made more appealing by this particular hue, creating...

Minal Khan keeping it classy in this sand beige ensemble is like a shimmering oasis in the desert of fashion. The golden embroidery is like rays of sunlight on the...

Like a flower in bloom, Yumna Zaidi blossoms in ‘The Meerub’ embroidered chiffon ensemble, She shines with elegance and grace in every part of this powder pink and mehendi hue...

A divine look with evergreen combination of Ivory and black from ‘The Meerub’ by Asim Jofa is a celebration of contrasts and balance. The base of ivory symbolizes purity and...

Make everyone's eyes turn on you as you enter the ballroom with this eye-catchy delight! The rich apricot hue of the chiffon center panel is perfectly complemented by the vivacious...

This ensemble from ‘The Noorie’ is the unique piece of the collection showcased by Minal Khan. The composition of this ensemble is a captivating duet between the hues of black...

In ‘The Maahru’, Saboor Aly brings a special element of timeless radiance and enchantment. Adorn with utmost delicacy and art this powder blue number is ornamented with whimsical embroideries rendered...

Yumna Zaidi sparkles in this in this blooming number from ‘The Meerub’. The embroidery on this garment is like a constellation of stars, each one shining with its unique radiance....

Bask in the golden rays of ‘The Maahru’ with this Marigold yellow ensemble that blooms with intricate floral and branches embroidery, akin to a field of sunflowers in full bloom....

Impress everyone with ‘The Noorie’ soft beauty look, graced by Minal Khan. Elevate your fashion game by draping this ethereal blush pink chiffon and poly cotton ensemble that is sure...

PRODUCT DETAILS: The angrakha is a marvel of artistry and design, with its intricate embroidery work in vertical patterns evoking a sense of grace and elegance. The khaddi net fabric...

PRODUCT DETAILS: The midnight black ensemble from Asim Jofa's "MERA HASEEN JORA" collection is a masterful blend of texture and embellishment. The long jacket, crafted from diaphanous chiffon, is adorned...

PRODUCT DETAILS: In the regal onyx ensemble, Hania Aamir exudes an aura of mystery and sophistication. The intricate hand embroidery in golden, pop of red and pink thread work adorns...

PRODUCT DETAILS: Hania Aamir is a vision in this grand marigold ensemble from Asim Jofa's 'MERA HASEEN JORA' collection. The use of cotton silk in the peshwas and lehenga fabrics...

An embodiment of understated grandeur, this rust cambric shirt is a captivating work of art. The intricate embroidery with border and sleeve creates a captivating textural interplay, drawing the eye...

An evocative Ice-water shade defines this pristine cambric shirt, evoking a sense of serenity and calm. The shirt's design is marked by tasteful embellishments, such as the embroidered lace neckline...

As whimsical as a mermaid, the sea green cambric shirt and trouser ensemble is an ode to understated elegance. The embroidered center panel and sleeve border on cambric add a...

This delectable chocolate brown ensemble from Asim Jofa’s Essential collection is a sartorial indulgence for the fashion-conscious. The embroidered front and sleeves on cambric add an element of sophistication, while...

In this charming creation from Asim Jofa’s Essentials collection, the delicate leek green hue of the cambric shirt and trousers brings a fresh, spring-like quality to the ensemble. The embroidered...

A refreshing take on a classic piece, this candle light pearl cambric shirt is a visual symphony that embodies subtle poise. This cambric number for the front and back creates...

Make your mark and showcase your individuality with this eclectic piece. This classy outfit is an ideal illustration of how the color cream can convey high standards of aesthetics. The...

This cream-pink ensemble from Asim Jofa’s Essentials collection exudes a delicate femininity that is both sophisticated and charming. The meticulously embroidered center panel and sleeve borders on the cambric shirt...

In this Maple sugar brown ensemble, the devil is in the details. The shirt is the perfect balance of texture and simplicity, with its embroidered front and sleeves, and plain...

In the depths of the ocean blue, there lies a sartorial treasure that captivates the senses. Behold, a two-piece ensemble from Asim Jofa Essential collection that exudes a serene beauty,...

The fusion of traditional techniques with modern designs in this carmine-hued ensemble from Asim Jofa's Essentials collection is a testament to the brand's bold and daring approach to fashion. This...

The beauty is in the details of this Asim Jofa Essentials ensemble in a mesmerizing teal hue. The cambric shirt is adorned with embroidered side panels and a border for...

When it comes to bold hues and vibrant prints, there's something to be said for the simple beauty of a well-crafted, understated garment. This soft pink cambric shirt is a...

This one-piece from Essentials collection is a celebration of life and vigor in a dazzling shade of neon lime. An elegant touch of embroidery around the neckline of a cambric...

The warm and delicate tones of peach set the tone for this stunning ensemble. The intricately embroidered front and back panels on the self-jacquard lend a sense of playfulness and...

This classic number from Essential collection is a striking black cambric shirt adorned with luminous embroidery that catches the light just so. The embroidered center panel on the front commands...

In a burst of magenta, this two-piece ensemble from Asim Jofa's Essentials collection is a love letter to traditional craftsmanship. A cambric shirt features a sumptuous center panel of white...

Asim Jofa's self jacquard shirt in hot pink with gold embroidery is a true statement piece. The embroidered front and back, along with the embroidered sleeves and neck pati, make...

Make a statement in this black cambric ensemble adorned with anfractuous branches and opulent leaves embroidery, exuding an air of elegance and luxury. Leave a lasting impression with Asim Jofa’s...

Asim Jofa's sunflower cambric is the epitome of vivacious vibes with some white motifs patterned embroidery. Bloom all season long in this Asim Jofa piece and let your inner goddess...

In a world of coffee hues, this Espresso Brown number is a bold and delicious choice. The embroidered front and back on cambric, along with the embroidered border on the...

Asim Jofa's three-piece outfit in beige is the perfect example of understated elegance. The embroidered cambric shirt, paired with the dyed cambric trousers and zari chiffon dupatta, create a seamless...

This pearl white cambric shirt from Asim Jofa's Pret Essentials collection is the perfect blend of classic and contemporary. The expertly embroidered black floral details on the center panels, sleeves,...

The mustard shade of this Asim Jofa cambric shirt and trouser combo exudes warmth and vitality. The exquisite embroidery on the front and sleeves adds an element of finesse, while...

In this pastel yellow ensemble, is a three-piece delicate shade with serpentine embroidery. The floral patterns in soft pink are reminiscent of a blooming garden in spring, while the intricate...

It is often stated that little is more when it comes to fashion and aesthetics. This exquisite Lilac Cambric shirt is the perfect example of that. With delicate embroidery adorning...