Essentials

Get entranced by the beauty of this design shot in the lush bower of trees. The black self jacquard is decked with filigree embroidery in a classy kalidaar with a...

Step into a canvas of artistry with this anghrakha and lehenga from Asim Jofa's "Jaan-e-Jahan Chiffon collection" where silver and copper zari-work and silver 3mm cupped sequins paint a picture...

Embrace the majestic vibe of this teal ensemble, adorned with antique gold zari and gold cupped sequins, creating a splendorous display of intricate embroidery. The embroidered shirt showcase opulence in...

Elevate your style with the understated elegance of this khaaki number from Asim Jofa's "Aira – Summer Print Collection". The digital printed lawn shirt features pure traditional motifs and designs...

Asim Jofa introduces you to ‘ZARI SITARA’, a collection that showcases the art of embroidery and the richness of colors. This number is a pink and purple hue that creates...

Immerse yourself in the timeless grace of this green number from Asim Jofa's “Aira – Summer Print Collection”. Adorned with intricate embroidery along the neckline, left and right panels, and...

A mesmerizing composition is portrayed on this elegant ensemble rendered in a creamy off white shade. It features a graceful chiffon shirt beautifully adorned with intricate embroidery with shades of...

Eudialyte: A splash of beautiful colors are enlivened by statement embroidery on magenta silk base complemented by contrast velvet borders and neckline with threadwork and matte cupped Indian gold sequins...

A traditional monochrome design on white organza featuring ethnic embroidery with mirror work, paired with black organza embroidered dupatta and straight bootcut trouser. It is a perfect ensemble for any...

Experience the heavenly allure of this Enigmatic Noir number from “VASL-E-YAAR” collection. The ensemble flows around you, creating a graceful and elegant look. The shirt cascades gracefully, lending you a...

In a captivating dance of colors and motifs, this onyx elite ensemble unfolds like a love story waiting to be told. It's a masterpiece embroidered with intricate motifs, where threads...

Step into the limelight with Asim Jofa’s latest creation from the “Jag Mag Collection.” The shirt is a canvas of luxury boasting an exquisite display of two-toned gold zari and...

Radiate peach blossom elegance with our Light Peach Peshwas from Asim Jofa's "Shehnai Collection." The champaign zariwork adorned with delicate 3mm sequins creates a subtle floral fantasy that showcases a...

Rabab Hashmi is glowing in this elegant foliage pattern on ochre Silk rendered in shades of pink, beige and sage green threads mixed with gold Zari and Sequins complemented by...

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

Elevate your outfit of the day with the pure grace of cambric from Asim Jofa’s “Essential Pret” Collection. This shirt is your canvas for self-expression blending Pakistani charm with a...

Dress in timeless ethnic with this black ensemble paired with multi-color dupatta that merges the vibrancy with the cultural essence.

Eloquently beautiful Iqra Aziz slays in this black attire. A noir lawn base is decked with stunning off white threadwork uplifted by heavy 9mm sequins giving it a tribal feel....

Elevate your wardrobe with this enchanting ice-blue ensemble from Asim Jofa. The Digital Printed Shirt showcases a delicate interplay of traditional and contemporary motifs while the Digital Lawn Dupatta adds...

Exude timeless elegance in this blue ensemble. The rich, deep hue complements your sophisticated style. The striking V-neckline adds a touch of drama while the intricately embroidered motifs on the...

Step into sophistication with this jacquard trouser, a perfect harmony of elegance and design.

This breathtaking combination of red and black speaks for its elegance. A beautifully composed embroidery pattern which is hand crafted with mirror work and pearls inspired by traditional balochi dress...

She enjoys the sunshine coming through the web of colorful leaves, dressed in this intricately elegant design woven in maroon and dull gold threads with ethnic paisley motifs on ivory...

Discover the "Shadow Work" collection's Ivory and Blue Baroque Dream with Saboor Aly, where imagination takes flight on wings of embroidery. Envision a dreamscape where hues of ivory and blue...

A quirky trouser print complemented by an ochre tonal printed shirt highlighted by embroidery borders and panels and printed chiffon dupatta. This design will surely glam up your summer wardrobe,...

This youthful combination of deep teal and pink is perfect for that nighttime mehndis that have you dancing all night! The voluminous Kalidaar is effortlessly chic as a go-to wedding...

Step into refined elegance with an embroidered dark blue ensemble paired with a dupatta – a trio that combines comfort with timeless charm.

Behold the Purple Majesty Dreamweaver, a peshwas that weaves dreams into reality. The heavy champaign zariwork and sequins reminiscent of contemporary motifs adorns the bodice and hem creating a celestial...

The “Essential Pret” Collection by Asim Jofa brings you a jacquard masterpiece donned by Aina Asif. It’s a blend of Pakistani charm and modern-day sass, a statement piece that keeps...

This stunning dress transforms into a lively canvas with its details and gorgeous print. In a lovely sky hue, it’s as comfortable as it is captivating, letting the girl who...

A vibrant bouquet of lively shapes steals the spotlight on this charming beige colored dress. Its distinctive print effortlessly highlights any girl’s individuality, making it the perfect outfit to express...

Unlock a world of adventure with this enchanting print! A vibrant mix of abstract patterns dances across the outfit, just like the lively ideas in a kid’s mind. It's the...

Spread your wings and soar through this enchanting garden with this beautiful printed outfit. Surrounded by stunning flowers, each moment feels like a delightful celebration. Get ready to twirl, as...

Grace your aura with our regal earrings, epitomizing extraordinary beauty and refined opulence.

A beautiful combination of coral & peach comes together in this stunning ensemble. The shirt is adorned with an embroidered neckline & heavily embroidered border. Its paired with a flared...

Embark on a royal mocha serenade with this dark brown ensemble adorned with radiant gold 5mm and 3mm sequins resembling the glistening notes of a serenade. The opulent gold zari...

Embrace the mystique of midnight with this deep purple ensemble where aari stitch and self-color threadwork weave a tale of enchantment adorned with the luminous glow of antique gold zari...

Envelop yourself in the ethereal beauty of this rose petal-hued ensemble where delicate beige threadwork and shimmering gold zari work intertwine like whispers of love. Adorned with petite 3mm sequins,...

Embark on a serenade of pink petals with this enchanting Flamingo Pink outfit. Adorned with coral and pink threadwork, it dances like petals in the wind. The boring technique adds...

Step into a garden of elegance with this petunia purple ensemble adorned with the blossoming rust, bottle green and pink threadwork illuminated by the golden glow of opulent gold zari...

Embrace the serenade of petals with this ivory ensemble where maroon, sage green, and light pink threadwork weave a symphony of floral beauty accentuated by the golden shimmer of zari...

Bask in the beauty of a ruby rose with this earth red ensemble paired with a petal pink dupatta. Like petals unfolding, intricate aari stitching and gold lurex adorn the...

Join the joyous dance of harvest with this ochre ensemble adorned with jubilant reddish pink and rust threadwork illuminated by the gleaming radiance of antique gold zari and 5mm gold...

Flow into a reverie with this crimson dream adorned with antique gold 3mm cupped sequins and matching zariwork. The dark olive, coral, rust, and self-color threadwork paint a picture of...

Dive into the playful waves with this sea green ensemble adorned in a mix of navy, rust, purple, and self-color threadwork highlighted by the golden shimmer of zari and 3mm...

Find serenity in the embrace of sage with this graceful mustard and sage ensemble adorned with gold zari and shimmering sequins. The rust, sage, and self-color threadwork paint a picture...

Enter a realm of mystique with our mystical aura embroidered light green ensemble. Like whispers in the wind, navy blue threadwork and 3mm light gold sequins with zari embellish the...

Shine bright like the sun in this gleaming yellow ensemble adorned with antique gold zari work and radiant 3mm sequins. Like beams of sunshine, the dull beige threadwork adds warmth...

Envision the richness of autumn's tapestry with our embroidered rust shirt, a masterpiece of seasonal splendor and elegance. Bathed in warm rust tones adorned with antique gold two-toned zari and...

Giving off tribal vibes Mawra Hocane nails this traditional look garbed in this black attire decorated with heavy neckline & double borders with motifs sprawled all over in two toned...