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Step into a narrative of opulence with this design from Asim Jofa’s Asra Collection. This ensemble tells a tale of elegance with its shirt where the daman and borders are...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Look radiant dressed in this traditional paisley-inspired pink outfit, rendered in monotone embroidery with zari. Coupled with an alluring foil printed chiffon dupatta.Disclaimer:Note: This article is part of our catalog...

Tangential embroidery inspired by nature's flowers dancing on a crimson surface completes the ensemble with an intricately embroidered dupatta on a highly durable chiffon fabric.Disclaimer:Note: This article is part of...

Be ready to slip into the ethnic zone with modernity, this midnight purple number graced by Kinza Hashmi is from Asim Jofa’s new collection ‘Aira’. This gorgeous stylish option will...

Symbolizing the spirit of true grace showcased by Saboor Aly, this attire from ‘Aira’ collection has a royal appeal. The ankle-length cambric shirt has crewel embroidery adorned with zari, blue...

A fascinating composition is portrayed on this elegant shirt rendered in a classic inky shade. Crafted in a graceful silhouette, this chic 3 piece is enriched with intricate embroidery at...

A traditionally rich composition is portrayed on this elegant ensemble rendered in raspberry rose shade. It is beautifully adorned with aesthetic embroidery at front and sleeves with captivating floral designs...

Enhance your wardrobe with this splendid brown outfit featuring a delicately embroidered neckline and timeless classic patterns on the shirt. Matched with a zari-lined dupatta, this gorgeous piece adds the...

Radiate regal elegance in this green ensemble, exuding majesty through its intricately embroidered neckline and printed architectural baroque motifs. Paired with a maysori dupatta, the polychrome colors of the motifs...

Evoke the spirit of folklore with the ASRA collection by Asim Jofa. This ensemble is a mesmerizing symphony of cornflower blue and pink hues, adorned with rhythmic floral compositions and...

Kinza Hashmi takes center stage, showcasing the dreamlike beauty of the ‘Aira’ collection. Like a gentle breeze on a sunlit day, this three-piece masterpiece envelops you in an aura of...

Celebrate Pakistani culture with this traditional-inspired ensemble. The rich hues and intricate print pay homage to the country's heritage. DESIGN DETAILS: 2.5 meter digital lawn dupatta

Celebrate Pakistani culture with this traditional-inspired ensemble. The rich hues and intricate print pay homage to the country's heritage. DESIGN DETAILS: 1.15 meter wide width digital lawn shirt 2.5 meter...

Escape to the desert with this sand-inspired ensemble. The earthy tones and gorgeous design evoke a sense of tranquility. DESIGN DETAILS: 2.5 meter digital lawn dupatta

Embrace modern sophistication with this printed outfit featuring design versatility. The multihued motifs and pattern create a chic and contemporary look. DESIGN DETAILS: 1.15 meter wide width digital lawn shirt...