SHOP BY FABRIC

An ode to purity and sophistication, the ‘Asim Jofa Prints’ collection envelops you in an ethereal embrace of white. The shirt crafted with the softest touch, becomes a canvas for...

In the ever-evolving fashion landscape, ‘Asim Jofa Prints’ emerges as a paradigm of creativity and finesse. Behold the subtlety of pistachio green, gracefully enveloping your being in a harmonious dance...

Dive into a world where black and powder blue collide, creating a canvas of captivating beauty. Here Urwa Hocane dons a captivating combination of embroidery adorned with botanical florals and...

Dive into the depths of elegance and embody the essence of timeless beauty with the captivating 'Aira' collection by Asim Jofa, embraced by the hypnotizing Urwa Hocane. As you adorn...

Don’t let the summer heat cramp your fashion flair. Explore our latest ‘Aira’ collection and get it fixed! Lightweight and comfy, this Mughal-inspired embroidery is a great choice for special...

Like a serene garden bathed in moonlight, this ensemble is a poetic symphony of elegance and grace. The cambric shirt blooms with delicate floral embroidery, each stitch a testament to...

In a mesmerizing deep bottle green creation from ‘Aira’ collection,  Kinza Hashmi captivates all with her radiant presence. Like a sparkling gem, this three-piece ensemble shines with brilliance and artistry....

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Mawra Hocane looks pretty in pink in this gorgeous two-piece outfit by Asim Jofa. The organza neckline is embroidered with sequins and thread, adding some sparkle and texture to the...

An endearing and distinctive piece of ‘Aira’ collection by Asim Jofa. Behold the exquisite beauty of Saboor Aly in this ensemble that celebrates the fusion of elegance and charm. The organza...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Urwa Hocane is a ray of sunshine in this bumblebee number.The embroidered organza neckline, daman bunch, chaak, and sleeve motif are embroidered with maroon and zari worked in a rhythmic...

Kinza Hashmi effortlessly commands attention in this captivating ensemble, bathed in the resplendent hues of Steel Blue. The intricately embroidered center panel on cambric serves as a captivating focal point,...

A perfect combination of resplendence and radiance! This flamingo number exudes femininity and grace. The slub lawn shirt has a gorgeous embroidered neckline on organza, and two side bunches with...

Embark on a celestial voyage with Mawra Hocane, as she unveils the captivating magic of the ‘Aira’ collection by Asim Jofa. The embroidered center panel on cambric becomes a portal...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Kinza Hashmi is a vision in red dressed in this stunning three-piece ensemble from ‘Aira’ collection by Asim Jofa. The organza neckline is embroidered with exquisite zari and sequins, creating...

Rendering flawless beauty and grace, this exquisite khaki-beige ensemble from the Aira Collection by Asim Jofa is a treat of elegant vibe inspired by ageless motifs and prints having a...

Step into a world of understated elegance with this exquisite ensemble in the ethereal shade of mint. Crafted from the finest cambric, every detail is meticulously curated to embody a...

Bring some sunshine to your summer with this radiant yellow outfit from the Aira Collection by Asim Jofa. The shirt is adorned with floral multi-color embroidery and motifs that create...

Kinza Hashmi takes center stage, showcasing the dreamlike beauty of the ‘Aira’ collection. Like a gentle breeze on a sunlit day, this three-piece masterpiece envelops you in an aura of...

Mawra Hocane is a sight for sore eyes, slaying in this two-piece eastern number featuring block printed finesse on airy lawn canvas. Glinting sequins interlaced with filigree threadwork adorns the...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Immerse yourself in the poetry of style with Asim Jofa's 'Aira' collection, gracefully narrated by the enchanting Mawra Hocane. This ensemble weaves a tale of timeless charm and elegance like...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

A minimalist’s dream. This Eid drape yourself in this stunning sage green attire, elegantly embroidered in threads, zari & sequins. It comes with a beautifully printed butter silk dupatta &...

Translating joyous whispers of blooming paisleys and its radiant tints on a macaw green surface. Paired along is a glitter burnout dupatta, appraising a fine look. DESIGN DETAILS: 1.3 Mtr...

Coral haze canvas layered with beautifully rendered sequins chan with embroidery in greens and purple- accented by double shaded zari . A similar hued dupatta with melange of floral artistry...

Vivacious embroideries inspired by floral blooms of nature dancing on a navy blue surface. Enhanced with a gold dust printed chiffon dupatta. DESIGN DETAILS: 2 Embroidered Side Panels R/L On...

A paradise of delicate embroidery emerges on a mint green surface in a calm pastel palette that evokes the serenity of spring. Detailed with a dusty shimmery dupatta, evokes a...

Make a fashion statement this summer season, attired in this classically chic outfit rendered in an antique chestnut brown color. Enhanced with intricate contrast embroidery, this graceful shirt is paired...

Beautifully composed floral embroideries and indigenous elements are stitched laboriously in purple and blue threads on a pink canvas making the heavenly composition along with hints of zari and sequins....

A whimsical stitch that wraps you in modernistic and artful layers of embroidered tranquility. DESIGN DETAILS: 1 Embroidered Center Panel On Cambric For Front 2 Embroidered Side Panels R/L On...

Make a fashion statement this summer season, dressed in this classically chic outfit portraying lime yellow canvas. Enhanced with intricate paisley embroidered designs , this graceful shirt is paired with...

A graceful pale peach canvas is artfully illustrated with floral embroideries depicting contrasting shades of mint green. A detailed cotton slider borders etched with intricate embroidery adds exquisitely unique dimension...

A sumptuous rust colored canvas is adorned with meticulously rendered embroideries in purple, green and gold along with sequins. Paired with a beautifully printed gold dust chiffon dupatta, this elegant...

A canvas of blue is layered with delicate embroideries in shades of ivory and gold. Paired with a dyed cambric trouser and layered with a graceful javeria-net burnout gold paste...

A mesmerizing composition is portrayed on this elegant ensemble rendered in a creamy off white shade. It features a graceful chiffon shirt beautifully adorned with intricate embroidery with shades of...

Tangential embroidery inspired by nature's flowers dancing on a crimson surface completes the ensemble with an intricately embroidered dupatta on a highly durable chiffon fabric. DESIGN DETAILS: 1 Embroidered Center...

A grey canvas is luxuriously layered with floral elements in sumptuous shades of green, purple, blue and zari along with sequins. Featuring an artsy blend of indigenous buttis and floral...

The splendor of spring glory is artistically placed on a embroidered lawn canvas utilizing pink and blue hues. This chic silhouette is completed with a blue embroidered chiffon dupatta and...

A whimsical affair of floral stories showcased on a lavender canvas. The shades of grey, ivory, purple and silver zari with hints of sequins enhances the exclusivity of the shirt...

A traditionally rich composition is portrayed on this elegant ensemble rendered in raspberry rose shade. It is beautifully adorned with aesthetic embroidery at front and sleeves with captivating floral designs...

A teal hued canvas is artfully illustrated with floral embroidery depicting alluring shades of pinks, beige and double shaded zari. A detailed border etched with intricate embroidery adds an exquisitely...

A gracefully elegant composition is portrayed on this classy ensemble rendered in an appealing hot pink shade. Enriched with aesthetically appealing floral embroidery with hints of feroze and gold, paired...

Look radiant dressed in this traditional paisley-inspired pink outfit, rendered in monotone embroidery with zari. Coupled with an alluring foil printed chiffon dupatta. DESIGN DETAILS: 1 Embroidered Center Panel On...

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

Urwa looks absolutely flawless while wearing this elegantly pleasant light peach accompanied by traditional and colorful floral patterns that are heavily printed on the front sides and back of the...

Urwa looks modestly stunning as she shows off this beautifully elegant sky-blue dress accompanied with traditional blue, black and purple floral and paisley inspired designs on the front, back and...