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Urwa Hocane is a ray of sunshine in this bumblebee number.The embroidered organza neckline, daman bunch, chaak, and sleeve motif are embroidered with maroon and zari worked in a rhythmic...

A perfect combination of resplendence and radiance! This flamingo number exudes femininity and grace. The slub lawn shirt has a gorgeous embroidered neckline on organza, and two side bunches with...

Embark on a celestial voyage with Mawra Hocane, as she unveils the captivating magic of the ‘Aira’ collection by Asim Jofa. The embroidered center panel on cambric becomes a portal...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Rendering flawless beauty and grace, this exquisite khaki-beige ensemble from the Aira Collection by Asim Jofa is a treat of elegant vibe inspired by ageless motifs and prints having a...

Kinza Hashmi is a vision in red dressed in this stunning three-piece ensemble from ‘Aira’ collection by Asim Jofa. The organza neckline is embroidered with exquisite zari and sequins, creating...

Step into a world of understated elegance with this exquisite ensemble in the ethereal shade of mint. Crafted from the finest cambric, every detail is meticulously curated to embody a...

Kinza Hashmi takes center stage, showcasing the dreamlike beauty of the ‘Aira’ collection. Like a gentle breeze on a sunlit day, this three-piece masterpiece envelops you in an aura of...

Bring some sunshine to your summer with this radiant yellow outfit from the Aira Collection by Asim Jofa. The shirt is adorned with floral multi-color embroidery and motifs that create...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Mawra Hocane is a sight for sore eyes, slaying in this two-piece eastern number featuring block printed finesse on airy lawn canvas. Glinting sequins interlaced with filigree threadwork adorns the...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Immerse yourself in the poetry of style with Asim Jofa's 'Aira' collection, gracefully narrated by the enchanting Mawra Hocane. This ensemble weaves a tale of timeless charm and elegance like...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

In a sea of muted hues, this teal ensemble is a rare gem that sparkles with the vibrancy of a mermaid's tail. With crewel embroidery in heavy golden zari, it...

In this striking ensemble of ‘The Noorie’, the pick of Crayola peach is simply sublime. The poly lawn shirt and trouser are made more appealing by this particular hue, creating...

Radiant petals blossom into a garden of delight, adorning the stunning chiffon georgette shirt of 'The Meerub' collection. With an ankle-length cut and heavy embroidery, this piece is a true...

Black is the canvas and the embroidery is the paint in this ensemble from ‘The Maahru’ that features paper cotton shirt and poly lawn trouser. Adorn with intricate sequins and...

Minal Khan keeping it classy in this sand beige ensemble is like a shimmering oasis in the desert of fashion. The golden embroidery is like rays of sunlight on the...

Charm like Saboor Aly in this vibrant jam hue ensemble is the perfect statement piece for gorgeous Pakistani ladies. Every aspect of this ensemble is thoughtfully designed, from the ankle-length...

Adorn yourself in the lush, verdant hues of this Olive Green ensemble from ‘The Meerub’, modeled by the graceful Yumna Zaidi. Like the leaves of a flourishing tree, the ethereal...

In this dark mauve ensemble, Yumna Zaidi exudes an aura of luxury and refinement. The shirt is a jewel of embroidery on the front and back, a delicate neckline and...

Dazzle in this chartreuse shade - Paper cotton shirt and dull satin trouser combo from ‘The Noorie’ are elevated with delicate embroidery and zari line chiffon. The embroidered neckline and...

Like the bloom of a camellia rose in the first light of dawn, Saboor Aly graces the catwalk in 'The Maahru.' This ethereal collection shimmers with the brilliance of a...

Make everyone's eyes turn on you as you enter the ballroom with this eye-catchy delight! The rich apricot hue of the chiffon center panel is perfectly complemented by the vivacious...

A divine look with evergreen combination of Ivory and black from ‘The Meerub’ by Asim Jofa is a celebration of contrasts and balance. The base of ivory symbolizes purity and...

Like a flower in bloom, Yumna Zaidi blossoms in ‘The Meerub’ embroidered chiffon ensemble, She shines with elegance and grace in every part of this powder pink and mehendi hue...

Yumna Zaidi personifies elegance in 'The Meerub', a stunning collection that encapsulates the beauty of tradition with modern fashion. This exquisite pink ensemble features delicate net fabric, intricately adorned with...

This ensemble from ‘The Noorie’ is the unique piece of the collection showcased by Minal Khan. The composition of this ensemble is a captivating duet between the hues of black...

Yumna Zaidi brings her bold and confident energy to ‘The Meerub’ by Asim Jofa. This black beauty features glorious silver embroidery and fleecy fabrics that are sure to turn heads....

There is something hypnotic and alluring about this black chiffon peshwas from 'The Meerub' collection, worn with elegance and grace by Yumna Zaidi. The floral embroidery, crafted in a glittering...

Bring to life your most elegant and poised self with this soothing Moss green ensemble, designed in the most stellar way with embroidery of sunset shades together with a vibrant...

Give yourself a minimalist yet impactful aesthetic with this Essex Green number from ‘The Meerub’ by Asim Jofa. The juxtaposition of chiffon and poly cotton in this ensemble creates a...

Like a garden at midnight, 'The Noorie' collection blooms with the allure of black and the vibrancy of multi-colored floral embroidery. Minal Khan models the enchanting embodiment of femininity in...

Yumna Zaidi sparkles in this in this blooming number from ‘The Meerub’. The embroidery on this garment is like a constellation of stars, each one shining with its unique radiance....

In ‘The Maahru’, Saboor Aly brings a special element of timeless radiance and enchantment. Adorn with utmost delicacy and art this powder blue number is ornamented with whimsical embroideries rendered...

Impress everyone with ‘The Noorie’ soft beauty look, graced by Minal Khan. Elevate your fashion game by draping this ethereal blush pink chiffon and poly cotton ensemble that is sure...

Bask in the golden rays of ‘The Maahru’ with this Marigold yellow ensemble that blooms with intricate floral and branches embroidery, akin to a field of sunflowers in full bloom....

PRODUCT DETAILS: Shining like a beacon of regal luxury, the golden embroidery on this emerald green peshwas is a testament to Asim Jofa's exceptional skill and artistry. The intricate sinuous...

PRODUCT DETAILS: The midnight black ensemble from Asim Jofa's "MERA HASEEN JORA" collection is a masterful blend of texture and embellishment. The long jacket, crafted from diaphanous chiffon, is adorned...

PRODUCT DETAILS: The angrakha is a marvel of artistry and design, with its intricate embroidery work in vertical patterns evoking a sense of grace and elegance. The khaddi net fabric...

PRODUCT DETAILS: In the latest collection from Asim Jofa's ‘MERA HASEEN JORA’ collection, the stunning Hania Aamir graces us in a gorgeous peacock number. The peshwas, a quintessential piece of...

PRODUCT DETAILS: Asim Jofa's latest collection ‘MERA HASEEN JORA’ is a true representation of his exquisite craftsmanship. The majestic combination of butterscotch and plum is a bold statement, enhanced by...

PRODUCT DETAILS: The deep garnet hue of this kalidaar ensemble exudes a sense of timeless sophistication and luxury, perfectly complemented by the intricate embroidery work that embellishes every inch of...

PRODUCT DETAILS: In the regal onyx ensemble, Hania Aamir exudes an aura of mystery and sophistication. The intricate hand embroidery in golden, pop of red and pink thread work adorns...

PRODUCT DETAILS: Hania Aamir is a vision in this grand marigold ensemble from Asim Jofa's 'MERA HASEEN JORA' collection. The use of cotton silk in the peshwas and lehenga fabrics...

PRODUCT DETAILS: Asim Jofa's 'MERA HASEEN JORA' collection is a tour-de-force of luxury and elegance, and Hania Aamir is a striking sight in this mahogany and marmalade ensemble that embodies...