Unstitched Essentials

Immerse yourself in the poetry of style with Asim Jofa's 'Aira' collection, gracefully narrated by the enchanting Mawra Hocane. This ensemble weaves a tale of timeless charm and elegance like...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

A minimalist’s dream. This Eid drape yourself in this stunning sage green attire, elegantly embroidered in threads, zari & sequins. It comes with a beautifully printed butter silk dupatta &...

Translating joyous whispers of blooming paisleys and its radiant tints on a macaw green surface. Paired along is a glitter burnout dupatta, appraising a fine look. DESIGN DETAILS: 1.3 Mtr...

Coral haze canvas layered with beautifully rendered sequins chan with embroidery in greens and purple- accented by double shaded zari . A similar hued dupatta with melange of floral artistry...

Vivacious embroideries inspired by floral blooms of nature dancing on a navy blue surface. Enhanced with a gold dust printed chiffon dupatta. DESIGN DETAILS: 2 Embroidered Side Panels R/L On...

A paradise of delicate embroidery emerges on a mint green surface in a calm pastel palette that evokes the serenity of spring. Detailed with a dusty shimmery dupatta, evokes a...

Make a fashion statement this summer season, attired in this classically chic outfit rendered in an antique chestnut brown color. Enhanced with intricate contrast embroidery, this graceful shirt is paired...

Beautifully composed floral embroideries and indigenous elements are stitched laboriously in purple and blue threads on a pink canvas making the heavenly composition along with hints of zari and sequins....

A whimsical stitch that wraps you in modernistic and artful layers of embroidered tranquility. DESIGN DETAILS: 1 Embroidered Center Panel On Cambric For Front 2 Embroidered Side Panels R/L On...

Make a fashion statement this summer season, dressed in this classically chic outfit portraying lime yellow canvas. Enhanced with intricate paisley embroidered designs , this graceful shirt is paired with...

A graceful pale peach canvas is artfully illustrated with floral embroideries depicting contrasting shades of mint green. A detailed cotton slider borders etched with intricate embroidery adds exquisitely unique dimension...

A sensuous stitching that envelops you in modernity and enhanced with a beautifully embroidered chiffon dupatta shimmers with sequin encloses on an embroidered landscape fuchsia pink. DESIGN DETAILS: 1 Embroidered...

A sumptuous rust colored canvas is adorned with meticulously rendered embroideries in purple, green and gold along with sequins. Paired with a beautifully printed gold dust chiffon dupatta, this elegant...

A canvas of blue is layered with delicate embroideries in shades of ivory and gold. Paired with a dyed cambric trouser and layered with a graceful javeria-net burnout gold paste...

A mesmerizing composition is portrayed on this elegant ensemble rendered in a creamy off white shade. It features a graceful chiffon shirt beautifully adorned with intricate embroidery with shades of...

Tangential embroidery inspired by nature's flowers dancing on a crimson surface completes the ensemble with an intricately embroidered dupatta on a highly durable chiffon fabric. DESIGN DETAILS: 1 Embroidered Center...

A grey canvas is luxuriously layered with floral elements in sumptuous shades of green, purple, blue and zari along with sequins. Featuring an artsy blend of indigenous buttis and floral...

The splendor of spring glory is artistically placed on a embroidered lawn canvas utilizing pink and blue hues. This chic silhouette is completed with a blue embroidered chiffon dupatta and...

A whimsical affair of floral stories showcased on a lavender canvas. The shades of grey, ivory, purple and silver zari with hints of sequins enhances the exclusivity of the shirt...

A traditionally rich composition is portrayed on this elegant ensemble rendered in raspberry rose shade. It is beautifully adorned with aesthetic embroidery at front and sleeves with captivating floral designs...

A teal hued canvas is artfully illustrated with floral embroidery depicting alluring shades of pinks, beige and double shaded zari. A detailed border etched with intricate embroidery adds an exquisitely...

The perfect majesty of our bump to create a stunning Cayman Ocher duo adorned with tortilla artistry and a shimmering dupatta. DESIGN DETAILS: 2 Embroidered Front Side Panels R/L On...

A gracefully elegant composition is portrayed on this classy ensemble rendered in an appealing hot pink shade. Enriched with aesthetically appealing floral embroidery with hints of feroze and gold, paired...

Look radiant dressed in this traditional paisley-inspired pink outfit, rendered in monotone embroidery with zari. Coupled with an alluring foil printed chiffon dupatta. DESIGN DETAILS: 1 Embroidered Center Panel On...

Saboor Aly looks ravishing in this subtle look. This embroidered three piece is embellished with pink and blue threads along with 5MM sequins, paired with dyed purple pants and printed...

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

Urwa looks modestly elegant in this bright peach ensemble followed by floral and paisley-inspired designs printed in fuchsia and rose pink, accompanied by dark purple, and yellow flowers on the...

Urwa looks modestly elegant in this beautiful three-piece russet brown printed wardrobe, comprised of delicate lace embroidery, carried out on the neckline and edges of the dupatta. There is a...

Urwa looks glamorous in this bright red wardrobe, accompanied by bright beige and green paisley motifs and designs dine on the front, along with a bright beige and black traditionally...

Urwa looks absolutely elegant in this beautiful white dress which is artfully illustrated with and traditional and aesthetic form of embroidery that is carried out on the neck with vibrant...

Urwa looks fabulous while wearing this elegant peach wardrobe, accompanied by simple and traditional red and maroon floral patterns making this design ideal for everyday wear during the summer season....

Saboor looks absolutely stunning while modeling in this beautiful ochre dress comprising a colorful blend of rose pink, accompanied by maroon, magenta, and classic yellow color combinations, accompanied by a...

Saboor looks absolutely magnificent in this beautiful white and blue florally printed ensemble, comprising an aesthetical combination of blue flowery patterns with a traditionally rounded turquoise and blue design beneath...

Mawra achieves an elegant and sophisticated look while wearing this beautifully printed minimalistic wardrobe that is designed with a unique combination of green and beige designs, inspired by floral motifs...

Mawra looks flawlessly elegant in this beautifully printed light blue wardrobe giving it a very gracefully pleasant and ethnic look. The white, black, and beige abstract designs and motives used...

Mawra spectacularly styles off this dress in such a graceful way with this fabulous blue and black digitally-printed wardrobe accompanied by a white solid print floral and paisley designs accompanied...

Mawra looks absolutely stunning as she shows off this gorgeous sea green digitally printed wardrobe accompanied by a gorgeous fluorescent pattern of purple and beige motifs that are also combined...

Mawra looks spectacular in this beautifully elegant deep magenta wardrobe, comprising of deep digitally printed fluorescent pink, green, purple, and turquoise colors and artistic motifs carried out in an aesthetic...

Mawra looks absolutely flawless while wearing this beautiful digitally printed dress. The shirt comprises a combination of eastern traditional designs along with paisley and floral motifs, beautifully craftily manner that...

This design is a perfect combination of a subtle print complemented by tasteful embroidery inserts. It comes with printed lawn dupatta & dyed cotton pants. Accessorize it perfectly to uplift...

This soothing colour palette will surely catch your attention. The intricate print is sprawled on shirt with embroidered border & motifs giving it a sophisticated look befitting for any evening...

Kinza Hashmi looks stunning wearing this black printed attire. The shirt is rendered with maroon & beige colors used harmoniously to create this printed design. It features a printed maroon...

Yumna looks stunning clad in this ethnic print. Black lawn is printed in antique beige color giving it a block printed feel. The look is completed with printed purple dupatta...

Steaming cup of coffee, crackling fire and a good book sums up a perfect winter night to enjoy the solitude. Dressed in a deep maroon attire with heavy threadwork and...

Rosy glow and beatific smile Mawra Hocane carries this Persian pink with uplomb. Exploring the grainy texture of karandi this design offers embroidery done in monotone threads. Beautiful Persian pink...

A beautiful hue encapsulating the essence of winter enriched with delicate embroidery fashioned into a center and side panel topped with a bold shawl making it a hot favorite for...

Mawra Hocane gives new meaning to this dusky lilac hue; she paints a fetching picture with subtle color palette imbued with beautiful scrollwork embroidery done in antique beige anchor thread...

Make a style statement clad in this beautiful rich deep red hue imbibed with black embroidery hints of sequins giving it an elegant shine. It comes with a rich marina...

Mawra Hocane looks extremely pretty surrounded by flowers; she sits serene clad in this artsy viridian number. Intricate embroidery done tastefully fashioned in center and side panels. It offers a...