Unstitched Essentials

Step into a world of refined elegance with this tea pink number from Asim Jofa's "Aira – Summer Print Collection". The intricate embroidered center panel, left & right panels, and...

Embark on a journey of sartorial poetry with this off-white marvel from Asim Jofa's “Aira – Summer Print Collection”. The embroidered masterpiece unfolds like a chapter from a timeless tale...

In the heart of our collection lies the mustard number, a masterpiece of artistry and imagination. Like whispers of stardust, sequins adorn the neckline casting a spell of enchantment upon...

Embark on a journey through the corridors of time with our mesmerizing ensemble from the "Aira - Summer Printed Collection," a tribute to the timeless allure of tradition. The digitally...

Immerse yourself in the allure of summer with our captivating creation from the "Aira - Summer Printed Collection." this teal green ensemble features intricate embroidery along the borders of the...

Embark on a journey of sophistication with this mesmerizing purple design from Asim Jofa's “Aira – Summer Print Collection”. The intricately embroidered neckline sets the stage for elegance. Adorned with...

Like a canvas painted with the hues of a lively sunrise, this ivory number from Asim Jofa's “Aira – Summer Print Collection” emanates a vibrant vibe that captivates the soul....

Immerse yourself in a royal symphony of elegance with this purple ensemble where every stitch creates a melodic narrative. The embroidered panels a regal overture are adorned with beige threadwork...

Elevate your style with the enchanting Spruce blue elegance of this 3-piece ensemble from Asim Jofa's "Rania Collection”. The embroidered neckline adorned with delicate beige embroidery adds a touch of...

Bask in the regal radiance of this plum-inspired outfit from the "Rania Collection”. The printed shirt adorned with ethnic patterns and contemporary motifs exudes an aura of timeless beauty. The...

Bask in the radiance of the ASRA collection. Like the first light of dawn, this ensemble is cast in a lime yellowish hue, with maroon and rust floral motifs with...

Infuse your wardrobe with elegance through the ASRA Collection. This outfit is a canvas that unfolds a story of paisleys and florals, each motif a fragment of inspiration. As you...

Elevate your elegance with our ASRA Collection. This basil green number showcases intricate print, reminiscent of delicate petals unfurling. Imagine the contemporary border print as an elegant frame, capturing the...

A beautiful combination of blue hues comes together in this design. The shirt has a navy and cobalt color block that shines like a sapphire. The neckline has light gold...

Presenting a magnificent feel with a calm off-white shade with a pop of vibrant pink, this design is sure to attract eyeballs with its captivating floral pattern. Picture yourself in...

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

A sensuous stitching that envelops you in modernity and enhanced with a beautifully embroidered chiffon dupatta shimmers with sequin encloses on an embroidered landscape fuchsia pink. DESIGN DETAILS: 1 Embroidered...

A traditionally rich composition is portrayed on this elegant ensemble rendered in raspberry rose shade. It is beautifully adorned with aesthetic embroidery at front and sleeves with captivating floral designs...

A teal hued canvas is artfully illustrated with floral embroidery depicting alluring shades of pinks, beige and double shaded zari. A detailed border etched with intricate embroidery adds an exquisitely...

The perfect majesty of our bump to create a stunning Cayman Ocher duo adorned with tortilla artistry and a shimmering dupatta. DESIGN DETAILS: 2 Embroidered Front Side Panels R/L On...

Saboor Aly looks ravishing in this subtle look. This embroidered three piece is embellished with pink and blue threads along with 5MM sequins, paired with dyed purple pants and printed...

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

Channel ethereal beauty with AJL-07B, embroidered on pale yellow organza in thread and sequins, worn over off white dust printed slip and trouser. A pastel shade printed silk dupatta adds...

Exude calmness in this oriental white done in delicate printed borders and sleeves with scattered embroidered bunches in tones of blue decked with sequins. With its soothing color palette and...

This design leaves one spell bounded by flawless beauty of form and color. Nugget gold thread and luminous sequins used on black net base crafted into a flowy kalidaar Peshwas...

A timeless creation on ivory sheer base with hints of muted gold sequins and pastel threadwork done delicately on shirt with heavy hemline borders each one adds to the grandeur...