Everyday Wear

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Infuse your wardrobe with elegance through the ASRA Collection. This outfit is a canvas that unfolds a story of paisleys and florals, each motif a fragment of inspiration. As you...

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Bask in the radiance of the ASRA collection. Like the first light of dawn, this ensemble is cast in a lime yellowish hue, with maroon and rust floral motifs with...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Elevate your elegance with our ASRA Collection. This basil green number showcases intricate print, reminiscent of delicate petals unfurling. Imagine the contemporary border print as an elegant frame, capturing the...

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

A teal hued canvas is artfully illustrated with floral embroidery depicting alluring shades of pinks, beige and double shaded zari. A detailed border etched with intricate embroidery adds an exquisitely...

A sensuous stitching that envelops you in modernity and enhanced with a beautifully embroidered chiffon dupatta shimmers with sequin encloses on an embroidered landscape fuchsia pink. DESIGN DETAILS: 1 Embroidered...

The perfect majesty of our bump to create a stunning Cayman Ocher duo adorned with tortilla artistry and a shimmering dupatta. DESIGN DETAILS: 2 Embroidered Front Side Panels R/L On...

Saboor Aly looks ravishing in this subtle look. This embroidered three piece is embellished with pink and blue threads along with 5MM sequins, paired with dyed purple pants and printed...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

A traditionally rich composition is portrayed on this elegant ensemble rendered in raspberry rose shade. It is beautifully adorned with aesthetic embroidery at front and sleeves with captivating floral designs...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

This ensemble from Asra's Winter Shawl Collection promises to adorn you with timeless elegance. The ensemble's neckline is a canvas of intricate embroidery, forming a paisley pattern that adds a...

Step into the radiance of Peach Reverie, an ensemble that combines the serenity of peach with the richness of maroon accents. The shirt is adorned with intricate motifs and the...

Enhance your wardrobe with this splendid brown outfit featuring a delicately embroidered neckline and timeless classic patterns on the shirt. Matched with a zari-lined dupatta, this gorgeous piece adds the...

Experience the charm of this lovely piece in pink, highlighted by a bright green dupatta that creates a striking contrast. This ensemble is decorated with filigree print that add a...

Evoke the spirit of folklore with the ASRA collection by Asim Jofa. This ensemble is a mesmerizing symphony of cornflower blue and pink hues, adorned with rhythmic floral compositions and...

Indulge in ethereal dreams with the ASRA collection by Asim Jofa. This ensemble features a serene mauve hue adorned with delicate ornate print, conjuring an atmosphere of delicate beauty. The...

Embrace the whimsical charm of this honey gold design from the ‘Asim Jofa Prints’. The stunning design and bright hues create a surreal dreamscape of beauty. The cambric shirt and...

Pitch black long shirt having very intricate thread embroidery in navy blue, black and zari on front, sides, and sleeve. This outfit is paired with a printed chiffon dupatta and...

Mawra styles this dress gracefully. The purple outfit is delicately crafted with embroidery using hues of cream and purple threads. Finished with matching pants. This design will be valued addition...

A mesmerizing composition is portrayed on this elegant ensemble rendered in a creamy off white shade. It features a graceful chiffon shirt beautifully adorned with intricate embroidery with shades of...