Everyday Wear

The fusion of traditional techniques with modern designs in this carmine-hued ensemble from Asim Jofa's Essentials collection is a testament to the brand's bold and daring approach to fashion. This...

The beauty is in the details of this Asim Jofa Essentials ensemble in a mesmerizing teal hue. The cambric shirt is adorned with embroidered side panels and a border for...

This fiery red ensemble sets hearts ablaze with its intricate embroidery and rich cambric texture. The artful embroidery of this cambric shirt draws the eye in and doesn't let go....

Embark on a journey with this ensemble that unfolds like a canvas of fresh, vibrant dreams. The light green canvas is a meadow of possibilities, kissed by a gentle dance...

Embark on a journey through the corridors of time with our mesmerizing ensemble from the "Aira - Summer Printed Collection," a tribute to the timeless allure of tradition. The digitally...

Elevate your style with the understated elegance of this khaaki number from Asim Jofa's "Aira – Summer Print Collection". The digital printed lawn shirt features pure traditional motifs and designs...

Picture a dance of elegance in shades of maroon, swirling with the essence of tradition and grace. This ensemble from Asim Jofa's “Aira – Summer Print Collection” is a poetry...

Harmonize style with this cinnamon brown ensemble, including a captivating shirt with acanthus elements, a matching Indian Lawn dupatta, and trousers.

Indulge in elegance with this plum-toned ensemble featuring exquisite embroidery, an onyx Indian Lawn dupatta, and solid trousers.

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Step into regal sophistication with this outfit that includes a royal blue shirt, luminous embroidery, and a fiery Indian Lawn dupatta.

Stay ravishing in berry red with a gold-embroidered neckline on the shirt and harmonious paisley and baroque-inspired prints, all complemented by a deep pink dupatta.

Illuminate any room with this sage ensemble, where sequins add a touch of glamour to the embroidered elegance.

Bask in the radiance of the ASRA collection. Like the first light of dawn, this ensemble is cast in a lime yellowish hue, with maroon and rust floral motifs with...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Get ready to turn heads with this 3-piece masterpiece featuring a vibrant shirt adorned with vintage floral motifs, paired with trousers and an artistic dupatta inspired by Renaissance art.

Elegance meets tradition in this outfit featuring a black shirt adorned with Mughal motifs, complemented by a vibrant hot pink dupatta.

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

Immerse yourself in the elegance of this mustard-colored ensemble adorned with polychromatic accents that create a harmonious dance of shades. The printed shirt features a unique motif and is a...

Step into the radiance of Peach Reverie, an ensemble that combines the serenity of peach with the richness of maroon accents. The shirt is adorned with intricate motifs and the...

In this pastel yellow ensemble, is a three-piece delicate shade with serpentine embroidery. The floral patterns in soft pink are reminiscent of a blooming garden in spring, while the intricate...

A teal hued canvas is artfully illustrated with floral embroidery depicting alluring shades of pinks, beige and double shaded zari. A detailed border etched with intricate embroidery adds an exquisitely...

A sensuous stitching that envelops you in modernity and enhanced with a beautifully embroidered chiffon dupatta shimmers with sequin encloses on an embroidered landscape fuchsia pink. DESIGN DETAILS: 1 Embroidered...

The perfect majesty of our bump to create a stunning Cayman Ocher duo adorned with tortilla artistry and a shimmering dupatta. DESIGN DETAILS: 2 Embroidered Front Side Panels R/L On...

Saboor Aly looks ravishing in this subtle look. This embroidered three piece is embellished with pink and blue threads along with 5MM sequins, paired with dyed purple pants and printed...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

A traditionally rich composition is portrayed on this elegant ensemble rendered in raspberry rose shade. It is beautifully adorned with aesthetic embroidery at front and sleeves with captivating floral designs...

Uncover a masterpiece of elegance and style with this stunning ensemble, a visual symphony that marries comfort with artistic finesse. The shirt is adorned with a border design that intertwines...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Like a deep crimson rose blooming in the garden of elegance, this burgundy outfit from Asim Jofa's collection embodies timeless beauty. The digital printed shirt, adorned with cultural motifs, is...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

This ensemble from Asra's Winter Shawl Collection promises to adorn you with timeless elegance. The ensemble's neckline is a canvas of intricate embroidery, forming a paisley pattern that adds a...

Step into the radiance of Peach Reverie, an ensemble that combines the serenity of peach with the richness of maroon accents. The shirt is adorned with intricate motifs and the...

Embrace spirit whisper shade in this Swiss lawn ensemble, featuring architectural patterns on the shirt, paired with trousers and a soft pink-hued dupatta.

Elegance in midnight blue: a 3-piece set with contemporary motifs on the shirt, bright pink borders on the Indian lawn dupatta, and solid trousers.

Make a lasting impression with this enchanting 3-piece in hunter green Swiss lawn, featuring mesmerizing rhythmic patterns on the shirt and dupatta.

Enhance your wardrobe with this splendid brown outfit featuring a delicately embroidered neckline and timeless classic patterns on the shirt. Matched with a zari-lined dupatta, this gorgeous piece adds the...

Experience the charm of this lovely piece in pink, highlighted by a bright green dupatta that creates a striking contrast. This ensemble is decorated with filigree print that add a...

Classic charm in Prussian Blue: An ensemble featuring a shirt with traditional motifs and an Afghan carpet-inspired Indian Lawn dupatta.

Pitch black long shirt having very intricate thread embroidery in navy blue, black and zari on front, sides, and sleeve. This outfit is paired with a printed chiffon dupatta and...

A mesmerizing composition is portrayed on this elegant ensemble rendered in a creamy off white shade. It features a graceful chiffon shirt beautifully adorned with intricate embroidery with shades of...

The warm and delicate tones of peach set the tone for this stunning ensemble. The intricately embroidered front and back panels on the self-jacquard lend a sense of playfulness and...

Textured tankas, create folk tribal embroideries in striking shades of boysenberry, simply white, and forest floor to contrast in absolute harmony on the deep denim canvas. The lightly placed sequence...