Festive Essentials - Batch - 1

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

In a whirlwind of elegance and sophistication, Kinza Hashmi graces the runway, a vision of ethereal beauty in this silver dust encrusted ensemble. The fabric is adorned in the alluring...

Are you an ardent lover of bold shades? Then this fully embroidered maroon ensemble is sure to win hearts. It’s a picture of a blooming garden on a maroon canvas...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Be ready to slip into the ethnic zone with modernity, this midnight purple number graced by Kinza Hashmi is from Asim Jofa’s new collection ‘Aira’. This gorgeous stylish option will...

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Step into the realm of mystique with Saboor Aly as she unveils the enigmatic Aira collection by the visionary Asim Jofa. Like a shadow weaving its spell, this black ensemble...

Saboor Aly personifies finesse in this pinkish-beige number from 'Aira' collection. This two-piece masterwork, inspired by the hypnotic beauty of nouveau patterns, features intricate needlework that flows like an orchestra. A mesmerizing...

Dive into the depths of elegance and embody the essence of timeless beauty with the captivating 'Aira' collection by Asim Jofa, embraced by the hypnotizing Urwa Hocane. As you adorn...

Dive into a lavender dreamscape with our "Aira - Summer Printed Collection" outfit, a poetic ode to elegance. The embroidered neckline sparkles like stardust each sequin a celestial whisper against...

Embark on a journey through the corridors of time with our mesmerizing ensemble from the "Aira - Summer Printed Collection," a tribute to the timeless allure of tradition. The digitally...

Embark on a journey of sartorial poetry with this off-white marvel from Asim Jofa's “Aira – Summer Print Collection”. The embroidered masterpiece unfolds like a chapter from a timeless tale...

Step into a world of refined elegance with this tea pink number from Asim Jofa's "Aira – Summer Print Collection". The intricate embroidered center panel, left & right panels, and...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...