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Mawra Hocane takes center stage as an embodiment of elegance, draped in an ensemble that reads like a love letter to luxury. This design, a tapestry of opulent imagination, showcases...

Like a secret garden bathed in hues of leafy greens and teal, the ASRA collection unveils an ensemble that whispers tales of opulence. Botanical motifs, inspired by rococo flourishes, dance...

Kinza Hashmi is a vision in red dressed in this stunning three-piece ensemble from ‘Aira’ collection by Asim Jofa. The organza neckline is embroidered with exquisite zari and sequins, creating...

Hania Aamir effortlessly embraces her cultural roots with this show-stopping ethnic drapery! Blending the romance of yesteryears and unremitting craftsmanship. Crafted with utmost finesse, this marvel blends the ethereal charm...

Urwa Hocane is a ray of sunshine in this bumblebee number.The embroidered organza neckline, daman bunch, chaak, and sleeve motif are embroidered with maroon and zari worked in a rhythmic...

Showcase your style with this onyx ensemble that features a maroon embroidered neckline with 9mm sequins. This design has a royal flair, with exquisite motifs that adorn both the shirt...

Step into a Garden of Elegance with Mawra Hocane. This Castleton Green ensemble features detailed embroidery on the neckline and borders, enriched with zari and sequins for a touch of...

Indulge in ethereal dreams with the ASRA collection by Asim Jofa. This ensemble features a serene mauve hue adorned with delicate ornate print, conjuring an atmosphere of delicate beauty. The...

This rust-colored design that looks stunning and unique from the ASRA collection is an ode to elegance. The shirt has embroidery on the neckline, sleeves, and borders that tell a...

Experience the enchanting serenade of a setting sun with this magical red ensemble from 'Asim Jofa Prints'. The colors of orange, yellow, and red play like a symphony, celebrating the...

Embrace the whimsical charm of this honey gold design from the ‘Asim Jofa Prints’. The stunning design and bright hues create a surreal dreamscape of beauty. The cambric shirt and...

Turn heads like Naimal Khawar in this black chiffon attire. This outfit features white thread-work embroidery and blingy sequins that create a striking contrast. It comes with a matching embroidered...

Experience the vibrant allure of vintage-inspired artistry in this captivating design. The ensemble showcases a harmonious blend of damask and floral patterns, exuding a truly artistic essence. Completing the look...

Mawra Hocane is a sight for sore eyes, slaying in this two-piece eastern number featuring block printed finesse on airy lawn canvas. Glinting sequins interlaced with filigree threadwork adorns the...

Don’t let the summer heat cramp your fashion flair. Explore our latest ‘Aira’ collection and get it fixed! Lightweight and comfy, this Mughal-inspired embroidery is a great choice for special...

Embrace your inner radiance with this stunning maroon ensemble, reminiscent of a deep, velvety wine swirling in a crystal goblet. The rich maroon shirt is adorned with exquisite embroidery along...

In this mesmerizing magenta attire, Iqra Aziz becomes a living tribute to the threads of legacy. Aari Taanka, painstakingly curated in creamy white threads, adorns the canvas like whispers from...

Indulge in the fusion of brown and green hues in this ensemble, boasting an intricately embroidered neckline. Inspired by paisley and traditional South Asian motifs, the design adorning this outfit...

An endearing and distinctive piece of ‘Aira’ collection by Asim Jofa. Behold the exquisite beauty of Saboor Aly in this ensemble that celebrates the fusion of elegance and charm. The organza...

Unveil the epitome of elegance as Mawra Hocane graces the runway in the exquisite 'ZARI SITARA' ensemble. Immerse yourself in the allure of chanderi cotton and chiffon, as this marvel...

Indulge in the divine beauty of the 'ZARI SITARA' ensemble as Naimal Khawar slays it! Draped in the captivating allure of magenta, a hue that exudes. Adorned with luminious zari...

Evoke the whispers of tradition with our "Shadow Work" collection, where tea pink hues become a canvas of elegance. Saboor Aly graces this ensemble, embodying the grace of threadwork that...

Embrace the panache of plum with our Deep Purple embroidered ensemble from “Chamak Damak” collection, a radiant creation adorned with the opulent beauty of antique gold zariwork and the subtle...

Explore the ethereal beauty of this traditional masterpiece from the Rania collection. Its enchanting ethnic motifs, adorned with vibrant hues, perfectly mirror the charm of the accompanying dupatta, creating a...

‘ZARI SITARA’ by Asim Jofa is a collection that reflects the diversity and elegance of embroidery and the brightness and energy of colors. Experience the epitome of elegance and flair...

Like a serene garden bathed in moonlight, this ensemble is a poetic symphony of elegance and grace. The cambric shirt blooms with delicate floral embroidery, each stitch a testament to...

Rendering flawless beauty and grace, this exquisite khaki-beige ensemble from the Aira Collection by Asim Jofa is a treat of elegant vibe inspired by ageless motifs and prints having a...

Ignite your inner radiance as Hania Aamir takes center stage, embodying the essence of regal elegance in this enchanting ensemble. This design crafted on chiffon, bathed in the captivating hue...

Channel the traditional appeal and chic flair of Hania Aamir as she dazzles in this ensemble from ‘ZARI SITARA’. This ensemble treasure in the bewitching shade of onyx whisks you...

Dive into a world of sophistication with this 'ZARI SITARA' ensemble, worn by gorgeous Hania Aamir. The deep teal chiffon fabric drapes gracefully, while the shimmering sequins and intricate zari...

Asim Jofa’s “Jag Mag Collection” introduces this dark gold marvel that is the epitome of traditional elegance. The ensemble’s shirt is a canvas of cultural storytelling embroidered with gold zari...

Step into the world of the alluring Flamenco with Mawra Hocane in the red number from Asim Jofa's 'Abresham Collection.' This attire is a fiery dance of color and artistry,...

Make everyone's eyes turn on you as you enter the ballroom with this eye-catchy delight! The rich apricot hue of the chiffon center panel is perfectly complemented by the vivacious...

Radiate regal elegance in this green ensemble, exuding majesty through its intricately embroidered neckline and printed architectural baroque motifs. Paired with a maysori dupatta, the polychrome colors of the motifs...

An ode to the sub-continent’s rich legacy this ensemble is laden with filigree embroidery sprawled on this crimson red that evokes passion and drama is a phenomenal display of craftsmanship....

Dive into a world where black and powder blue collide, creating a canvas of captivating beauty. Here Urwa Hocane dons a captivating combination of embroidery adorned with botanical florals and...

Unravel the mystery of elegance as Saboor Aly graces the spotlight in our black treasure from the 'ASRA' collection. The embroidered outfit is a tapestry of secrets. Zari and sequins...

Infuse your wardrobe with elegance through the ASRA Collection. This outfit is a canvas that unfolds a story of paisleys and florals, each motif a fragment of inspiration. As you...

Capture the essence of elegance and grace with the 'ASRA' collection by Asim Jofa, as portrayed by the elegant Komal Meer. This teal ensemble is a masterpiece that marries tradition...

Embark on a celestial voyage with Mawra Hocane, as she unveils the captivating magic of the ‘Aira’ collection by Asim Jofa. The embroidered center panel on cambric becomes a portal...

A perfect combination of resplendence and radiance! This flamingo number exudes femininity and grace. The slub lawn shirt has a gorgeous embroidered neckline on organza, and two side bunches with...

Allow the whispers of winter to envelop you with Aira - Winter Shawl Collection. This exquisite lilac attire paired with a moonlight shawl is a canvas of winter's elegance and...

Step into a world of understated elegance with this exquisite ensemble in the ethereal shade of mint. Crafted from the finest cambric, every detail is meticulously curated to embody a...

Explore the 'Shadow Work' collection and find your timeless piece of heritage-inspired fashion, the ensemble worn by the captivating Saboor Aly emerges as an embroidered reverie, steeped in the essence...

Naimal Khawar's ethereal presence brings life to this Asim Jofa’s creation, capturing hearts with ‘ZARI SITARA’s’ eclectic charm. The color palette, a harmonious blend of ferozi green and deep magenta,...

Embrace the spirit of celebration with this captivating maroon ensemble, a symphony of joy that sings its own melody. The exquisitely embroidered shirt showcases a vibrant tapestry of craftsmanship, adorned...

Reflecting the royal splendor of the peshwas with Naimal Khawar, this tyrian purple chiffon outfit from the ‘ZARI SITARA’ collection by Asim Jofa is a poem of elegance and glamour....

Kinza Hashmi effortlessly commands attention in this captivating ensemble, bathed in the resplendent hues of Steel Blue. The intricately embroidered center panel on cambric serves as a captivating focal point,...

Dive into the world of elegance with this mesmerizing blue ensemble. The intricate sequins and thread work embroidery on the neckline add a touch of luxury. The shirt showcases artistic...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...