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A traditional monochrome design on white organza featuring ethnic embroidery with mirror work, paired with black organza embroidered dupatta and straight bootcut trouser. It is a perfect ensemble for any...

Exuding richness, a deep garnet hued ensemble rendered on sheer organza with thread and sequins enhanced by a beautifully woven lorex motifs on staple cotton lower styled in a flared...

Sajal Aly exudes charm donning this beautiful attire. Deep- magenta base is adorned with antique gold zari & sequins creating an intricate pattern. The front is heavily decked in an...

Sajal Aly symbolizes the “Chandni Collection” draped in this luminescent ivory peshwas encrusted with heavily worked kalis showcasing breathtaking details in dual sequins giving it a glittery shine, topped by...

Draped in the splendor of Kashmiri Taanka, this mint green ensemble with a magenta shawl is a stunning piece that embodies the essence of the collection. The Aari Taanka stitch,...

This exquisite creation is more than just an outfit, it's an invitation to embrace the vibrant energy of festivities and let your happiness blossom. The lilac shirt captures the serenity...

Surrender to the serene embrace of the emerald forest with this captivating dress, draped in the mesmerizing cool of bottle green. The embroidered shirt, like a hidden oasis, shines with...

Flaunting her captivating charm Saboor Aly wins hearts dressed in this fetching purple attire. A heavily embroidered shirt decked with antique gold two-toned zari & sequins is worked in a...

Embrace the serenity of eastern fashion with this pearly brilliance complemented with gorgeous hue of pink, boasting lovely paisley motifs gracefully scattered all over the shirt. Paired with a flowing...

PRODUCT DETAILS: Hania Aamir is a vision in this grand marigold ensemble from Asim Jofa's 'MERA HASEEN JORA' collection. The use of cotton silk in the peshwas and lehenga fabrics...

An aesthetically pleasing texture is depicted on this Cambridge blue ensemble. It features paired sleeves with beautiful embroidery. This minimal dress is an ideal option to look elegant at everyday...

It is often stated that little is more when it comes to fashion and aesthetics. This exquisite Lilac Cambric shirt is the perfect example of that. With delicate embroidery adorning...

Step into the world of ethnic and graceful charm with this enchanting creation. The brilliant red ensemble from our esteemed "Rang-E-Noor" collection is a vibrant testament to grace. Adorned with...

Step into a realm of onyx elegance with this number featuring a straight long velvet shirt adorned with maroon aari threadwork and cupped black sequins. The embroidered shirt is a...

This ensemble is an ode to the lush spring season with its vibrant combination & artfully done embroidery inspired by the blooming flowers rendered in antique gold zari & sequins....

Sajal Aly exudes charm donning this beautiful attire. Deep- magenta base is adorned with antique gold zari & sequins creating an intricate pattern. The front is heavily decked in an...

Saboor Aly carries this stylish design with panache. A sleek silhouette with bold embroidery side patches & neckline pasted on an allover pattern made in two toned gold zari &...

Deep Lilac color comes alive with beige threadwork interlaced by silver sequins & zari forming a baroque pattern adding a contemporary touch to this ethnic silhouette. May it be a...

Discover your love for emerald with this captivating dark green ensemble. The elegantly detailed shirt shimmers with a constellation of gold sequins, their sparkle reminiscent of sunlight dappling through leaves....

Embrace the festivities in this regal blue ensemble. Golden zari motifs dance across the shirt, complemented by intricately embroidered motif below the flattering waterdrop neckline. Delicate lace borders and sleeves...

Imagine yourself radiating serenity in this elegant all-white ensemble. The minimally embroidered dress featuring zari, with its flattering neckline, creates a look of timeless sophistication perfect for any evening event...

This dress embodies the captivating warmth of smoldering embers. The deep maroon hue is both bold and sophisticated. The jacquard shirt with floral zari motifs dispersed all over, features a...

This dress captures the refreshing essence of a seaside escape. The vibrant blue color pops with summery energy, while the minimalistic zari motifs on jacquard gives it a joyous touch....

Embrace the bold confidence of a scarlet dahlia with this stunning maroon dress. The rich color flatters all skin tones, while zari on jacquard fabric gives it a festive touch....

The “Essential Pret” Collection by Asim Jofa brings you a jacquard masterpiece donned by Aina Asif. It’s a blend of Pakistani charm and modern-day sass, a statement piece that keeps...

Asim Jofa’s “Essential Pret” Collection brings you a cambric creation that’s as versatile as it is stunning. This two-piece wonder showcased by Aina Asif is a blend of Pakistani tradition...

Discover the sleek sophistication of this cambric trouser, a versatile staple for any fashion-forward wardrobe.

Elevate your outfit of the day with the pure grace of cambric from Asim Jofa’s “Essential Pret” Collection. This shirt is your canvas for self-expression blending Pakistani charm with a...

Step into sophistication with this jacquard trouser, a perfect harmony of elegance and design.

Radiant Ochre Glow" is all about rocking casual chic! Picture yourself in this cambric ochre number with intricate orange and pink motifs for that extra pop. Perfect for a day...

Dreamy Sky Set" brings casual grace to your wardrobe! The light blue self-jacquard coord is all about easy-breezy vibes with its relaxed and comfy full-length sleeves with fringe details. Matched...

Chill Blue Vibes" is your new go-to sophistication! This comfy lawn shirt in a calming blue hue is perfect for those easy-breezy days with its effortlessly chic vibe. Whether you're...

Sophistication in "Mustard Muse"! Embrace the richness of mustard with our floral co-ord set, exuding sophistication and style with ease.

Step into refined elegance with an embroidered dark blue ensemble paired with a dupatta – a trio that combines comfort with timeless charm.

Immerse yourself in a rustic charm outfit elegantly paired with a pink dupatta creating a timeless trio.

Dress in timeless ethnic with this black ensemble paired with multi-color dupatta that merges the vibrancy with the cultural essence.

Embark on a journey of opulence with a mint green number adorned with pink botanical embroidery – a burst of vibrant charm.

Immerse yourself in verdant allure with our green ensemble adorned with regal threadwork and zariwork.

Envelop yourself in the richness of contemporary style with this embroidered blue ensemble – Stay charming!

Immerse yourself with this teal green tunic – a floral embroidered tunic that captures the essence of casual elegance.

Radiate feminine charm with this embroidered pink tunic – a delightful ensemble that exudes graceful elegance.

Step into refined elegance with our beige & maroon printed tunic – a tasteful ensemble with a touch of regal charm.

Drape yourself in a canvas of diversity with our vivid blue tunic – an artistic fusion that blends vibrancy and black paisley embroidery

Embrace the allure of contrast in this black tunic with striped wide trousers, where magenta embroidery adds a pop of vibrancy.

Classic charm in Prussian Blue: An ensemble featuring a shirt with traditional motifs and an Afghan carpet-inspired Indian Lawn dupatta.

Experience artful fusion in this ensemble that includes a sepia brown shirt with a mesmerizing damask pattern, Indian Lawn dupatta, and trousers.

Elegance in midnight blue: a 3-piece set with contemporary motifs on the shirt, bright pink borders on the Indian lawn dupatta, and solid trousers.

Make a lasting impression with this enchanting 3-piece in hunter green Swiss lawn, featuring mesmerizing rhythmic patterns on the shirt and dupatta.

Elevate your style with this chic front open long black shirt in cotton silk, adorned with a vintage floral design featuring a rhythmic pattern.

Experience a fusion of vibrancy and elegance with this black self-jacquard shirt, enriched by vibrant Iznik embroidery imbued in hues of blue that gracefully accent the neckline and sleeve borders....