Essentials

A beautiful combination of blue hues comes together in this design. The shirt has a navy and cobalt color block that shines like a sapphire. The neckline has light gold...

Komal Meer becomes a living embodiment of artful grace in our 'ASRA Collection', donning this light tea green ensemble. The embroidered organza neckline is a stroke of opulent artistry, while...

This ensemble is a symphony of fuchsia and shades of blue, dancing like a secret whispered by the wind. The digitally printed cambric shirt is a canvas of traditional motifs,...

Make a regal statement dressed in this ornate design. The shirt is adorned with antique patterns reminiscing age-old art. Topped with lovely embroidery on the neckline that will surely make...

Capture the essence of elegance with the ASRA collection, as embraced by Saboor Aly. This masterpiece features an embroidered neckline and border for sleeves, adding a touch of sophistication. The...

The ASRA collection is waiting for you to show off sophistication. This combination is a canvas of sophisticated elegance, covered in a shade of muted cherry red. Sequins sparkle like...

Channel the captivating charm of Komal Meer as you step into the ASRA collection. Just as stars light up the night sky, the embroidered neckline illuminates the ensemble like constellations....

Cast a spell of elegance with this ensemble, bathed in rich sea green hues. The embroidered neckline, adorned with delicate thread work and sequins, weaves a tale of meticulous artistry....

This ASRA outfit is a white wonder that sparkles with golden embroidery. The cambric shirt has an embroidered neckline and daman bunches sprawled on a foliage-printed canvas that looks like...

This loose-fitting long-sleeve shirt that boasts a relaxed silhouette is collared with a neckline while the paneling details and button embellishments elevate its overall design.

Enjoy the timeless appeal of this shirt with its classic round neck and cuffed sleeves including handy pockets for functionality and charm.

This shirt combines a classic collared neckline designed with a round hemline which offers full sleeves for added coverage.

This bottom is a classic bootcut style with a flared bottom. It includes convenient side pockets for added functionality.

Behold this cream-colored full-sleeve shirt featuring a classic straight silhouette.

Classic red tunic featuring a front placket, collar along with pockets. Keeping it Fashionable!

This waist-length shirt offers a trendy poncho-style design with a pleated band collar and a charming tie band featuring a front placket and buttons for easy closure showcasing half sleeves...

A chic cream shirt with a printed design, sleeveless cut, belt accents, side pockets, and a flattering round hemline.

This tunic is designed with simplicity and style in mind. It features a classic collar, cuffed sleeves, and handy pockets keeping it a classic.

This flattering high-waisted silhouette is adorned with scallops featuring practical pockets for functionality.

These pants feature a wide-legged design complete with side pockets that exudes both comfort and fashion-forwardness.

Be mesmerized by the vibrant fuchsia ensemble from the ‘Jhilmil Collection’ by Asim Jofa! Brighten your wardrobe with meticulous zari-work that creates a pattern of elegance, and a graceful border...

A handful of sparkling gems for the marvelous you! This straight shirt comes in an enchanting shade of sage green with sequins and antique zari-work embellishments and ornate borders that...

Grace yourself with the timeless charm of this navy-blue ensemble adorned with intricate maroon and golden zari-work embroidery from the 'Jhilmil Collection'. The delicate blue hue captures the essence of...

The deep maroon hue of this design symbolizes strength and allure, while the golden zari embroidery adds a touch of opulence and grandeur. The playful pops of polychromatic colors mirror...

Feel like royalty in this deep purple ensemble from ‘Jhilmil Collection’ by Asim Jofa! This stunning design features heavy dori, zari and sequins embroidery with rhythmic floral elements on the...

Unveil the epitome of elegance as Mawra Hocane graces the runway in the exquisite 'ZARI SITARA' ensemble. Immerse yourself in the allure of chanderi cotton and chiffon, as this marvel...

This burnt marigold poly cotton ensemble from Asim Jofa's 'ZARI SITARA' collection is like a royal gem that gleams in the light. The outfit's gold sequins, zari along with impeccable threadwork looks stunning...

Get ready to make a bold fashion statement with Mawra Hocane in the breathtaking 'ZARI SITARA' ensemble. This shirt, meticulously crafted from paper cotton, features a striking spanish gray color...

Dive into a world where black and powder blue collide, creating a canvas of captivating beauty. Here Urwa Hocane dons a captivating combination of embroidery adorned with botanical florals and...

Dive into the depths of elegance and embody the essence of timeless beauty with the captivating 'Aira' collection by Asim Jofa, embraced by the hypnotizing Urwa Hocane. As you adorn...

Don’t let the summer heat cramp your fashion flair. Explore our latest ‘Aira’ collection and get it fixed! Lightweight and comfy, this Mughal-inspired embroidery is a great choice for special...

Like a serene garden bathed in moonlight, this ensemble is a poetic symphony of elegance and grace. The cambric shirt blooms with delicate floral embroidery, each stitch a testament to...

In a mesmerizing deep bottle green creation from ‘Aira’ collection,  Kinza Hashmi captivates all with her radiant presence. Like a sparkling gem, this three-piece ensemble shines with brilliance and artistry....

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Mawra Hocane looks pretty in pink in this gorgeous two-piece outfit by Asim Jofa. The organza neckline is embroidered with sequins and thread, adding some sparkle and texture to the...

An endearing and distinctive piece of ‘Aira’ collection by Asim Jofa. Behold the exquisite beauty of Saboor Aly in this ensemble that celebrates the fusion of elegance and charm. The organza...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Urwa Hocane is a ray of sunshine in this bumblebee number.The embroidered organza neckline, daman bunch, chaak, and sleeve motif are embroidered with maroon and zari worked in a rhythmic...

Kinza Hashmi effortlessly commands attention in this captivating ensemble, bathed in the resplendent hues of Steel Blue. The intricately embroidered center panel on cambric serves as a captivating focal point,...

A perfect combination of resplendence and radiance! This flamingo number exudes femininity and grace. The slub lawn shirt has a gorgeous embroidered neckline on organza, and two side bunches with...

Embark on a celestial voyage with Mawra Hocane, as she unveils the captivating magic of the ‘Aira’ collection by Asim Jofa. The embroidered center panel on cambric becomes a portal...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Kinza Hashmi is a vision in red dressed in this stunning three-piece ensemble from ‘Aira’ collection by Asim Jofa. The organza neckline is embroidered with exquisite zari and sequins, creating...

Rendering flawless beauty and grace, this exquisite khaki-beige ensemble from the Aira Collection by Asim Jofa is a treat of elegant vibe inspired by ageless motifs and prints having a...

Step into a world of understated elegance with this exquisite ensemble in the ethereal shade of mint. Crafted from the finest cambric, every detail is meticulously curated to embody a...

Bring some sunshine to your summer with this radiant yellow outfit from the Aira Collection by Asim Jofa. The shirt is adorned with floral multi-color embroidery and motifs that create...

Kinza Hashmi takes center stage, showcasing the dreamlike beauty of the ‘Aira’ collection. Like a gentle breeze on a sunlit day, this three-piece masterpiece envelops you in an aura of...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Mawra Hocane is a sight for sore eyes, slaying in this two-piece eastern number featuring block printed finesse on airy lawn canvas. Glinting sequins interlaced with filigree threadwork adorns the...