Essentials

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Urwa Hocane is a ray of sunshine in this bumblebee number.The embroidered organza neckline, daman bunch, chaak, and sleeve motif are embroidered with maroon and zari worked in a rhythmic...

Kinza Hashmi effortlessly commands attention in this captivating ensemble, bathed in the resplendent hues of Steel Blue. The intricately embroidered center panel on cambric serves as a captivating focal point,...

A perfect combination of resplendence and radiance! This flamingo number exudes femininity and grace. The slub lawn shirt has a gorgeous embroidered neckline on organza, and two side bunches with...

Embark on a celestial voyage with Mawra Hocane, as she unveils the captivating magic of the ‘Aira’ collection by Asim Jofa. The embroidered center panel on cambric becomes a portal...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Kinza Hashmi is a vision in red dressed in this stunning three-piece ensemble from ‘Aira’ collection by Asim Jofa. The organza neckline is embroidered with exquisite zari and sequins, creating...

Rendering flawless beauty and grace, this exquisite khaki-beige ensemble from the Aira Collection by Asim Jofa is a treat of elegant vibe inspired by ageless motifs and prints having a...

Step into a world of understated elegance with this exquisite ensemble in the ethereal shade of mint. Crafted from the finest cambric, every detail is meticulously curated to embody a...

Bring some sunshine to your summer with this radiant yellow outfit from the Aira Collection by Asim Jofa. The shirt is adorned with floral multi-color embroidery and motifs that create...

Kinza Hashmi takes center stage, showcasing the dreamlike beauty of the ‘Aira’ collection. Like a gentle breeze on a sunlit day, this three-piece masterpiece envelops you in an aura of...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Mawra Hocane is a sight for sore eyes, slaying in this two-piece eastern number featuring block printed finesse on airy lawn canvas. Glinting sequins interlaced with filigree threadwork adorns the...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Immerse yourself in the poetry of style with Asim Jofa's 'Aira' collection, gracefully narrated by the enchanting Mawra Hocane. This ensemble weaves a tale of timeless charm and elegance like...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

In this striking ensemble of ‘The Noorie’, the pick of Crayola peach is simply sublime. The poly lawn shirt and trouser are made more appealing by this particular hue, creating...

Like a flower in bloom, Yumna Zaidi blossoms in ‘The Meerub’ embroidered chiffon ensemble, She shines with elegance and grace in every part of this powder pink and mehendi hue...

Make everyone's eyes turn on you as you enter the ballroom with this eye-catchy delight! The rich apricot hue of the chiffon center panel is perfectly complemented by the vivacious...

This ensemble from ‘The Noorie’ is the unique piece of the collection showcased by Minal Khan. The composition of this ensemble is a captivating duet between the hues of black...

Give yourself a minimalist yet impactful aesthetic with this Essex Green number from ‘The Meerub’ by Asim Jofa. The juxtaposition of chiffon and poly cotton in this ensemble creates a...

In ‘The Maahru’, Saboor Aly brings a special element of timeless radiance and enchantment. Adorn with utmost delicacy and art this powder blue number is ornamented with whimsical embroideries rendered...

Yumna Zaidi sparkles in this in this blooming number from ‘The Meerub’. The embroidery on this garment is like a constellation of stars, each one shining with its unique radiance....

Bask in the golden rays of ‘The Maahru’ with this Marigold yellow ensemble that blooms with intricate floral and branches embroidery, akin to a field of sunflowers in full bloom....

Impress everyone with ‘The Noorie’ soft beauty look, graced by Minal Khan. Elevate your fashion game by draping this ethereal blush pink chiffon and poly cotton ensemble that is sure...

PRODUCT DETAILS: The angrakha is a marvel of artistry and design, with its intricate embroidery work in vertical patterns evoking a sense of grace and elegance. The khaddi net fabric...

PRODUCT DETAILS: The midnight black ensemble from Asim Jofa's "MERA HASEEN JORA" collection is a masterful blend of texture and embellishment. The long jacket, crafted from diaphanous chiffon, is adorned...

PRODUCT DETAILS: In the regal onyx ensemble, Hania Aamir exudes an aura of mystery and sophistication. The intricate hand embroidery in golden, pop of red and pink thread work adorns...

An embodiment of understated grandeur, this rust cambric shirt is a captivating work of art. The intricate embroidery with border and sleeve creates a captivating textural interplay, drawing the eye...

An evocative Ice-water shade defines this pristine cambric shirt, evoking a sense of serenity and calm. The shirt's design is marked by tasteful embellishments, such as the embroidered lace neckline...

As whimsical as a mermaid, the sea green cambric shirt and trouser ensemble is an ode to understated elegance. The embroidered center panel and sleeve border on cambric add a...

Dress to impress and take on the world with confidence. In this tantalizing rhubarb-colored ensemble, the embroidered neckline and sleeve bunches on delicate cambric add an exquisitely refined touch. The...

The raspberry-pink hue of this cambric shirt and trouser ensemble oozes an air of playfulness, making it a must-have for the fashion-savvy. The bold blue embroidery howls extravagance. Our trendy...

Reinvent your wardrobe and discover your true style with Asim Jofa’s Essentials collection. The subtle yet striking color of this sage green cambric shirt is complemented by the intricate embroidery...

This cambric shirt is dramatic by virtue of its lavender color. The white embroidery on the shirt's central panel and borders reflects a keen eye for detail. The use of...

This delectable chocolate brown ensemble from Asim Jofa’s Essential collection is a sartorial indulgence for the fashion-conscious. The embroidered front and sleeves on cambric add an element of sophistication, while...

In this charming creation from Asim Jofa’s Essentials collection, the delicate leek green hue of the cambric shirt and trousers brings a fresh, spring-like quality to the ensemble. The embroidered...

A refreshing take on a classic piece, this candle light pearl cambric shirt is a visual symphony that embodies subtle poise. This cambric number for the front and back creates...

Make your mark and showcase your individuality with this eclectic piece. This classy outfit is an ideal illustration of how the color cream can convey high standards of aesthetics. The...

Be bold, be fierce, be you with our edgy Essentials collection. The cinnamon stick hue of this 3-piece ensemble, adorned with ornate and floral golden embroidery, feels like a nod...

This cream-pink ensemble from Asim Jofa’s Essentials collection exudes a delicate femininity that is both sophisticated and charming. The meticulously embroidered center panel and sleeve borders on the cambric shirt...

In this Maple sugar brown ensemble, the devil is in the details. The shirt is the perfect balance of texture and simplicity, with its embroidered front and sleeves, and plain...

In the depths of the ocean blue, there lies a sartorial treasure that captivates the senses. Behold, a two-piece ensemble from Asim Jofa Essential collection that exudes a serene beauty,...

The fusion of traditional techniques with modern designs in this carmine-hued ensemble from Asim Jofa's Essentials collection is a testament to the brand's bold and daring approach to fashion. This...

The beauty is in the details of this Asim Jofa Essentials ensemble in a mesmerizing teal hue. The cambric shirt is adorned with embroidered side panels and a border for...

When it comes to bold hues and vibrant prints, there's something to be said for the simple beauty of a well-crafted, understated garment. This soft pink cambric shirt is a...

This off-white cambric 3-piece outfit from Asim Jofa's Essentials collection is a visual treat, with exquisite embroidery that is a true feast for the eyes. The pop of aqua adds...