Unstitched

Naimal Khawar takes center stage like a celestial goddess cloaked in deep maroon. This marvelleous attire is an ode to timeless elegance, where glittery copper sequins and delicate zari threadwork...

Like a shooting star, this design constellation drapes you in the luminous embrace of a celestial gold. Adorned with shimmering sequins that twinkle like stars, entwined with threads of teal...

Dive into a world of sophistication with this 'ZARI SITARA' ensemble, worn by gorgeous Hania Aamir. The deep teal chiffon fabric drapes gracefully, while the shimmering sequins and intricate zari...

Get ready to make a bold fashion statement with Mawra Hocane in the breathtaking 'ZARI SITARA' ensemble. This shirt, meticulously crafted from paper cotton, features a striking spanish gray color...

Witness the mesmerizing charm of Hania Aamir as she showcases the spellbinding collection. Like a sun-kissed meadow, this majestic design is imbued in hues of mehendi green, casting a spell...

Reflecting the royal splendor of the peshwas with Naimal Khawar, this tyrian purple chiffon outfit from the ‘ZARI SITARA’ collection by Asim Jofa is a poem of elegance and glamour....

Ignite your inner radiance as Hania Aamir takes center stage, embodying the essence of regal elegance in this enchanting ensemble. This design crafted on chiffon, bathed in the captivating hue...

Prepare to be captivated as Mawra Hocane graces the stage, adorned in this resplendent 'ZARI SITARA' ensemble. This number exudes an aura of enchantment. Bathed in the captivating hue of...

Turn heads like Naimal Khawar in this black chiffon attire. This outfit features white thread-work embroidery and blingy sequins that create a striking contrast. It comes with a matching embroidered...

Behold the ethereal allure of the 'ZARI SITARA' collection, as Mawra Hocane graces the stage in the resplendent amaranth chanderi cotton number. Like a captivating symphony of stars, this shirt...

Dive into a world where black and powder blue collide, creating a canvas of captivating beauty. Here Urwa Hocane dons a captivating combination of embroidery adorned with botanical florals and...

Dive into the depths of elegance and embody the essence of timeless beauty with the captivating 'Aira' collection by Asim Jofa, embraced by the hypnotizing Urwa Hocane. As you adorn...

Don’t let the summer heat cramp your fashion flair. Explore our latest ‘Aira’ collection and get it fixed! Lightweight and comfy, this Mughal-inspired embroidery is a great choice for special...

Like a serene garden bathed in moonlight, this ensemble is a poetic symphony of elegance and grace. The cambric shirt blooms with delicate floral embroidery, each stitch a testament to...

In a mesmerizing deep bottle green creation from ‘Aira’ collection,  Kinza Hashmi captivates all with her radiant presence. Like a sparkling gem, this three-piece ensemble shines with brilliance and artistry....

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Mawra Hocane looks pretty in pink in this gorgeous two-piece outfit by Asim Jofa. The organza neckline is embroidered with sequins and thread, adding some sparkle and texture to the...

An endearing and distinctive piece of ‘Aira’ collection by Asim Jofa. Behold the exquisite beauty of Saboor Aly in this ensemble that celebrates the fusion of elegance and charm. The organza...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Urwa Hocane is a ray of sunshine in this bumblebee number.The embroidered organza neckline, daman bunch, chaak, and sleeve motif are embroidered with maroon and zari worked in a rhythmic...

Kinza Hashmi effortlessly commands attention in this captivating ensemble, bathed in the resplendent hues of Steel Blue. The intricately embroidered center panel on cambric serves as a captivating focal point,...

A perfect combination of resplendence and radiance! This flamingo number exudes femininity and grace. The slub lawn shirt has a gorgeous embroidered neckline on organza, and two side bunches with...

Embark on a celestial voyage with Mawra Hocane, as she unveils the captivating magic of the ‘Aira’ collection by Asim Jofa. The embroidered center panel on cambric becomes a portal...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Kinza Hashmi is a vision in red dressed in this stunning three-piece ensemble from ‘Aira’ collection by Asim Jofa. The organza neckline is embroidered with exquisite zari and sequins, creating...

Rendering flawless beauty and grace, this exquisite khaki-beige ensemble from the Aira Collection by Asim Jofa is a treat of elegant vibe inspired by ageless motifs and prints having a...

Step into a world of understated elegance with this exquisite ensemble in the ethereal shade of mint. Crafted from the finest cambric, every detail is meticulously curated to embody a...

Bring some sunshine to your summer with this radiant yellow outfit from the Aira Collection by Asim Jofa. The shirt is adorned with floral multi-color embroidery and motifs that create...

Kinza Hashmi takes center stage, showcasing the dreamlike beauty of the ‘Aira’ collection. Like a gentle breeze on a sunlit day, this three-piece masterpiece envelops you in an aura of...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Mawra Hocane is a sight for sore eyes, slaying in this two-piece eastern number featuring block printed finesse on airy lawn canvas. Glinting sequins interlaced with filigree threadwork adorns the...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Immerse yourself in the poetry of style with Asim Jofa's 'Aira' collection, gracefully narrated by the enchanting Mawra Hocane. This ensemble weaves a tale of timeless charm and elegance like...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

In this striking ensemble of ‘The Noorie’, the pick of Crayola peach is simply sublime. The poly lawn shirt and trouser are made more appealing by this particular hue, creating...

In a sea of muted hues, this teal ensemble is a rare gem that sparkles with the vibrancy of a mermaid's tail. With crewel embroidery in heavy golden zari, it...

Black is the canvas and the embroidery is the paint in this ensemble from ‘The Maahru’ that features paper cotton shirt and poly lawn trouser. Adorn with intricate sequins and...

Radiant petals blossom into a garden of delight, adorning the stunning chiffon georgette shirt of 'The Meerub' collection. With an ankle-length cut and heavy embroidery, this piece is a true...

Charm like Saboor Aly in this vibrant jam hue ensemble is the perfect statement piece for gorgeous Pakistani ladies. Every aspect of this ensemble is thoughtfully designed, from the ankle-length...

Minal Khan keeping it classy in this sand beige ensemble is like a shimmering oasis in the desert of fashion. The golden embroidery is like rays of sunlight on the...

In this dark mauve ensemble, Yumna Zaidi exudes an aura of luxury and refinement. The shirt is a jewel of embroidery on the front and back, a delicate neckline and...

Adorn yourself in the lush, verdant hues of this Olive Green ensemble from ‘The Meerub’, modeled by the graceful Yumna Zaidi. Like the leaves of a flourishing tree, the ethereal...

Like the bloom of a camellia rose in the first light of dawn, Saboor Aly graces the catwalk in 'The Maahru.' This ethereal collection shimmers with the brilliance of a...

Dazzle in this chartreuse shade - Paper cotton shirt and dull satin trouser combo from ‘The Noorie’ are elevated with delicate embroidery and zari line chiffon. The embroidered neckline and...

Like a flower in bloom, Yumna Zaidi blossoms in ‘The Meerub’ embroidered chiffon ensemble, She shines with elegance and grace in every part of this powder pink and mehendi hue...

A divine look with evergreen combination of Ivory and black from ‘The Meerub’ by Asim Jofa is a celebration of contrasts and balance. The base of ivory symbolizes purity and...

Make everyone's eyes turn on you as you enter the ballroom with this eye-catchy delight! The rich apricot hue of the chiffon center panel is perfectly complemented by the vivacious...