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Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

A perfect combination of resplendence and radiance! This flamingo number exudes femininity and grace. The slub lawn shirt has a gorgeous embroidered neckline on organza, and two side bunches with...

Mawra Hocane is a sight for sore eyes, slaying in this two-piece eastern number featuring block printed finesse on airy lawn canvas. Glinting sequins interlaced with filigree threadwork adorns the...

Possessing an overwhelming touch of ethnicity and modernity, prepare to be enchanted by the irresistible allure of this mesmerizing number from the 'ZARI SITARA' collection, graced by the captivating presence...

Mawra Hocane looks pretty in pink in this gorgeous two-piece outfit by Asim Jofa. The organza neckline is embroidered with sequins and thread, adding some sparkle and texture to the...

Get ready to make a bold fashion statement with Mawra Hocane in the breathtaking 'ZARI SITARA' ensemble. This shirt, meticulously crafted from paper cotton, features a striking spanish gray color...

Dive into a world where black and powder blue collide, creating a canvas of captivating beauty. Here Urwa Hocane dons a captivating combination of embroidery adorned with botanical florals and...

Be ready to slip into the ethnic zone with modernity, this midnight purple number graced by Kinza Hashmi is from Asim Jofa’s new collection ‘Aira’. This gorgeous stylish option will...

Step into the realm of mystique with Saboor Aly as she unveils the enigmatic Aira collection by the visionary Asim Jofa. Like a shadow weaving its spell, this black ensemble...

Set your sights on pure fashion enchantment as Saboor Aly slays in this breathtaking ensemble with arctic cambric, she exudes an air of ethereal beauty that captures hearts and ignites...

Saboor Aly personifies finesse in this pinkish-beige number from 'Aira' collection. This two-piece masterwork, inspired by the hypnotic beauty of nouveau patterns, features intricate needlework that flows like an orchestra. A mesmerizing...

Unveil the epitome of elegance as Mawra Hocane graces the runway in the exquisite 'ZARI SITARA' ensemble. Immerse yourself in the allure of chanderi cotton and chiffon, as this marvel...

Asim Jofa introduces you to ‘ZARI SITARA’, a collection that showcases the art of embroidery and the richness of colors. This number is a pink and purple hue that creates...

Introducing this chic and classic number from the 'ZARI SITARA' collection, radiate elegance and sophistication in this mesmerizing design, donned by the enchanting Mawra Hocane. Crafted from luxurious raw silk...

When it comes to picking the best one-piece that suits you the most, you'll never go wrong by choosing this vivacious emerald number heavily embroidered with zari and sequins. Immerse...

Step into a world of heavenly beauty as Mawra Hocane graces the scene, draped in the luminous 'ZARI SITARA' ensemble, evoking a sense of ethereal wonder. True beauty lies in...

Channel the traditional appeal and chic flair of Hania Aamir as she dazzles in this ensemble from ‘ZARI SITARA’. This ensemble treasure in the bewitching shade of onyx whisks you...

Like a serene garden bathed in moonlight, this ensemble is a poetic symphony of elegance and grace. The cambric shirt blooms with delicate floral embroidery, each stitch a testament to...

Mawra Hocane emerges as a vision of enigmatic beauty, embodying the essence of mystery and allure in this captivating ensemble. Cloaked in the velvety embrace of black, the ankle-length shirt...