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Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Dive into the depths of elegance and embody the essence of timeless beauty with the captivating 'Aira' collection by Asim Jofa, embraced by the hypnotizing Urwa Hocane. As you adorn...

Kinza Hashmi takes center stage, showcasing the dreamlike beauty of the ‘Aira’ collection. Like a gentle breeze on a sunlit day, this three-piece masterpiece envelops you in an aura of...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

A perfect combination of resplendence and radiance! This flamingo number exudes femininity and grace. The slub lawn shirt has a gorgeous embroidered neckline on organza, and two side bunches with...

Mawra Hocane is a sight for sore eyes, slaying in this two-piece eastern number featuring block printed finesse on airy lawn canvas. Glinting sequins interlaced with filigree threadwork adorns the...

Rendering flawless beauty and grace, this exquisite khaki-beige ensemble from the Aira Collection by Asim Jofa is a treat of elegant vibe inspired by ageless motifs and prints having a...

This burnt marigold poly cotton ensemble from Asim Jofa's 'ZARI SITARA' collection is like a royal gem that gleams in the light. The outfit's gold sequins, zari along with impeccable threadwork looks stunning...

Step into a world of understated elegance with this exquisite ensemble in the ethereal shade of mint. Crafted from the finest cambric, every detail is meticulously curated to embody a...

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Struggling to maintain your fashion sense during the hot summers? This ensemble, donned by the enchanting Mawra Hocane, boasts a stunning combination of gold beige hue. The shirt, crafted from...

Possessing an overwhelming touch of ethnicity and modernity, prepare to be enchanted by the irresistible allure of this mesmerizing number from the 'ZARI SITARA' collection, graced by the captivating presence...

Mawra Hocane looks pretty in pink in this gorgeous two-piece outfit by Asim Jofa. The organza neckline is embroidered with sequins and thread, adding some sparkle and texture to the...

Get ready to make a bold fashion statement with Mawra Hocane in the breathtaking 'ZARI SITARA' ensemble. This shirt, meticulously crafted from paper cotton, features a striking spanish gray color...

Immerse yourself in the poetry of style with Asim Jofa's 'Aira' collection, gracefully narrated by the enchanting Mawra Hocane. This ensemble weaves a tale of timeless charm and elegance like...

Embark on a celestial voyage with Mawra Hocane, as she unveils the captivating magic of the ‘Aira’ collection by Asim Jofa. The embroidered center panel on cambric becomes a portal...

Urwa Hocane is a ray of sunshine in this bumblebee number.The embroidered organza neckline, daman bunch, chaak, and sleeve motif are embroidered with maroon and zari worked in a rhythmic...

Dive into a world where black and powder blue collide, creating a canvas of captivating beauty. Here Urwa Hocane dons a captivating combination of embroidery adorned with botanical florals and...

An endearing and distinctive piece of ‘Aira’ collection by Asim Jofa. Behold the exquisite beauty of Saboor Aly in this ensemble that celebrates the fusion of elegance and charm. The organza...

Don’t let the summer heat cramp your fashion flair. Explore our latest ‘Aira’ collection and get it fixed! Lightweight and comfy, this Mughal-inspired embroidery is a great choice for special...

Kinza Hashmi effortlessly commands attention in this captivating ensemble, bathed in the resplendent hues of Steel Blue. The intricately embroidered center panel on cambric serves as a captivating focal point,...

Unveil the epitome of elegance as Mawra Hocane graces the runway in the exquisite 'ZARI SITARA' ensemble. Immerse yourself in the allure of chanderi cotton and chiffon, as this marvel...

Bring some color into your life with this epitome of class basking in finesse and glamour! Indulge in sheer luxury with this captivating ensemble from the 'ZARI SITARA' collection, flawlessly...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Bring some sunshine to your summer with this radiant yellow outfit from the Aira Collection by Asim Jofa. The shirt is adorned with floral multi-color embroidery and motifs that create...

Asim Jofa introduces you to ‘ZARI SITARA’, a collection that showcases the art of embroidery and the richness of colors. This number is a pink and purple hue that creates...

Introducing this chic and classic number from the 'ZARI SITARA' collection, radiate elegance and sophistication in this mesmerizing design, donned by the enchanting Mawra Hocane. Crafted from luxurious raw silk...

When it comes to picking the best one-piece that suits you the most, you'll never go wrong by choosing this vivacious emerald number heavily embroidered with zari and sequins. Immerse...

Step into a world of heavenly beauty as Mawra Hocane graces the scene, draped in the luminous 'ZARI SITARA' ensemble, evoking a sense of ethereal wonder. True beauty lies in...

Kinza Hashmi is a vision in red dressed in this stunning three-piece ensemble from ‘Aira’ collection by Asim Jofa. The organza neckline is embroidered with exquisite zari and sequins, creating...

In this design, there is an exploration of fresh interpretations of floral delicacy, which is presented in a soft and delicate blush tone. The delicate branches and their softly blooming...

Radiating an air of regality, Mawra Hocane dons a resplendent attire that exemplifies the pinnacle of opulence. The georgette chiffon, poly net, and lawn silk fabrics, drenched in a captivating...

Channel the traditional appeal and chic flair of Hania Aamir as she dazzles in this ensemble from ‘ZARI SITARA’. This ensemble treasure in the bewitching shade of onyx whisks you...

Like a serene garden bathed in moonlight, this ensemble is a poetic symphony of elegance and grace. The cambric shirt blooms with delicate floral embroidery, each stitch a testament to...

Hania Aamir effortlessly embraces her cultural roots with this show-stopping ethnic drapery! Blending the romance of yesteryears and unremitting craftsmanship. Crafted with utmost finesse, this marvel blends the ethereal charm...

Naimal Khawar's ethereal presence brings life to this Asim Jofa’s creation, capturing hearts with ‘ZARI SITARA’s’ eclectic charm. The color palette, a harmonious blend of ferozi green and deep magenta,...

Naimal Khawar takes center stage like a celestial goddess cloaked in deep maroon. This marvelleous attire is an ode to timeless elegance, where glittery copper sequins and delicate zari threadwork...

An ode to the sub-continent’s rich legacy this ensemble is laden with filigree embroidery sprawled on this crimson red that evokes passion and drama is a phenomenal display of craftsmanship....

In a mesmerizing deep bottle green creation from ‘Aira’ collection,  Kinza Hashmi captivates all with her radiant presence. Like a sparkling gem, this three-piece ensemble shines with brilliance and artistry....

Reflecting the royal splendor of the peshwas with Naimal Khawar, this tyrian purple chiffon outfit from the ‘ZARI SITARA’ collection by Asim Jofa is a poem of elegance and glamour....

Behold the ethereal allure of the 'ZARI SITARA' collection, as Mawra Hocane graces the stage in the resplendent amaranth chanderi cotton number. Like a captivating symphony of stars, this shirt...

‘ZARI SITARA’ by Asim Jofa is a collection that reflects the diversity and elegance of embroidery and the brightness and energy of colors. Experience the epitome of elegance and flair...

This soothing colour palette will surely catch your attention. The intricate print is sprawled on shirt with embroidered border & motifs giving it a sophisticated look befitting for any evening...

Kinza Hashmi looks stunning wearing this black printed attire. The shirt is rendered with maroon & beige colors used harmoniously to create this printed design. It features a printed maroon...

Mawra looks gorgeous, creating a distinctive style for daily wear. This leaf green base is skillfully done with floral motifs all over it, detailed printed drop neckline with hues of...